Email templates are a great email marketing tool, allowing users to reach even greater numbers of their target audience and capture their attention quickly. However, the key to success with email templates lies in getting their design right from the word go. Correctly designed templates will help your emails stand out from the crowd and garner you a positive response from your target audience. Below are seven important things to take care of if you want to create the perfect email template:
More and more people are accessing the internet via mobile devices and it is therefore essential to ensure that you optimize your template for mobile use. This might mean using single columns, presenting the most useful information first or keeping your template clutter free for example.
Templates with attractive images and colors get considerably more views than those without. As a result, you should incorporate visuals that resonate with your audience quickly e.g. images of people, landscapes, animals and other elements of nature.
Font type and size are crucial for communicating effectively with your target audience. The font you choose can affect how your audience views your brand while font size will determine whether people choose to read your email or click away to something else. As a rule of thumb, use Arial, courier, verdana, times new roman and Georgia when designing your email templates.
Your subject line should be short, simple and to the point. This will help to give the reader an idea of what your email is about and influence them to click through to read more.
Use lines to clearly define sections of your email, and lay everything out in a clear and orderly fashion.
The purpose of your email template is to elicit a certain response from your target audience. As a result, you should ensure that you place a call to action in strategic places on your template to influence your reader to take the right action.
You can choose to have a simple or complex email layout depending on what you wish to accomplish. However, remember to ensure that your content is evenly spread out to avoid a feeling of clutter, use a reasonable number of images, and make proper use of white space.
Correctly designed email templates will help you reach your target audience quickly and more effectively. By following a few design tips, you should be able to create the perfect template and be on your way to creating a highly successful email campaign.