Inbound Marketing & Technology | Martech | Blog

8 reasons why you may love to use wordpress

Written by Thirumalesh Prasad C G | June 27, 2017

In this century of wide technology, various platforms can be used to set up or redesign a website. With numerous platforms available, it can be time-consuming to find the right one. But despite the competition WordPress, in particular, has been able to dominate the content management system (CMS). WordPress currently powers about 23% of the internet. It is currently the most popular platform for building a website, and this explains its usefulness in developing websites today.

WordPress when initially launched in 2003 was primarily used as blogging software and was considered as one of the best in its category. It has since grown to become a leader in building customized websites, and many businesses use this platform for their website. But how has WordPress been able to grow to this extent? And also why do people prefer using WordPress when there are other CMS available in the market? Stay with us and let’s take you through why people just can’t stop using this amazing platform.

It Is User-Friendly

One of the reasons why we just love WordPress is that anyone can easily use it. It is one of the easiest CMS as it is user-friendly. It was set up with a logical layout such that you don’t need a full owner's manual to work on it. It will be easy for you to log in and update your content. All you need to know is just to be able to type in a word document and attach images. Adding a new post, pages, moderate blog comments and other features can be done in no time. This reduces the time you spend on it.

It Is SEO Friendly

No matter how well designed your site is, if people can’t find it then it is as good as nothing. WordPress can handle basic SEO functions. The code has been engineered to give your website the edge for SEO. It creates meta information, and RSS feeds for search engines, and this will get you exposed to the world. This means that you get a higher ranking when someone searches for your content on Google and other search engines. There are various things you can do to make your site even more magnetic to a search engine, and that is installing SEO plugins to help your site rank higher.

Available Plugins Allows Customization

Plugins are self-contained programs that enhance the functionality of your site. WordPress provides thousands of plugins that can be installed and make your site look well-designed. The misconception that comes from most CMS platform is that almost every website turns out looking the same way. That is untrue because with WordPress you don't have to worry as you can customize what you want your site to look like. For everything you need to do on your site, there is likely a plugin that can do it for you. Designing a custom website begins with the theme, and every plugin expands your site. They make your site look different, more dynamic, and interactive.

It Is an Open Source

Another awesome reason why we love WordPress is its open source technology. The WordPress community has continually proven itself as the backbone of the platform. It is supported by thousands of developers who regularly contribute their expertise to ensure that all issues are resolved in no time. With the help of these developers, the platform has continually improved, and it has stayed at the front of technology.

In the event of security issues or if something suddenly happens to your website, you have nothing to fear. Be sure to know that there are hundreds of developers working to find a solution to it. And if you have questions, the developers are always open to help out a fellow user. You can also get various online tutorials from forums on how to manage your site. With the platform continuously growing, everyone can fully rely on it.

Choice of Theme

A theme is the overall appearance of a website, and it consists of the color, the layout, the look. And with WordPress, you can select from thousands of free theme that have been made available to users. They can be easily installed and are full of various functions. There are many themes available for free and also you can find many premium themes which will cost you extra. The theme of your website is the first step in making your website look appealing, and WordPress provides you with that. We can't love it less.

It is Free

Who doesn't love freebies? With the popularity that WordPress has gained, one would argue that it cannot be free, but that is not the case. Anyone can create a website with WordPress without having to pay a dime. WordPress itself is free and does not require any annual licensing fee. Even though certain plugins and themes may cost you some cash, there are still numerous free ones that can be used without paying. This makes it an avenue to keep cost down, and it has become a perfect platform for a wide range of businesses.

It Creates Roles and Restricts Access

WordPress takes the security of a website seriously. The developers have continually rolled out various security patches to help people secure their website. Also, you can install security Plugins, use strong passwords, and enforce 2FA to make your website more secure. Likewise, WordPress also gives you the opportunity to create roles for different users on your site and what they can access. This makes it difficult for anyone to log in and create any content without your knowledge. You can even restrict your staffs from particular pages or to a specific department. Not only that, but you can also limit your visitors from some pages. This means that you can even restrict access to the content that your visitors can be exposed to.

It Has a High Standard

WordPress has grown to become a popular CMS software and has ranked up more fame that top websites uses it. Almost 25% of those who have a web presence use it including top notch like Fortune Magazine, Sony Music, The New Yorker. And due to its popularity, it has become more familiar to new users.