Content marketing is fast becoming the standard. While the premise of providing valuable content for your consumers is great for relationship building and creating die-hard fans, it can take time and energy to properly manage. All the typical social-media platforms and marketing tools must be organized and consistently updated with contents. That can be overwhelming as you try to wrap your arms around managing the writing skills, social-media skills, video-production skills and project-management skills required to create powerful campaigns.
There are businesses that have thought of the content-creation needs of entrepreneurs just like you and have created great tools to help. Here is a list of the five ultimate content-marketing tools you need to help you get started creating great campaigns.
It was created in 2006 and since then, HubSpot has continued to grow. The company really caught fire when the content marketing revolution started.
HubSpot is perhaps the gold standard of inbound-marketing platform. It has incredible customer support, loads of tools for monitoring and creating effective blog posts, landing pages and other heavily supported content-marketing campaign initiatives.
HubSpot also has social-media analytics and message-scheduling capabilities, so your content can seamlessly publish to your social channels when you finish creating all your great pieces. The company offers some of the best free white papers on content marketing, social-media best practice and other helpful marketing tools available on its site.
HubSpot is not a single tool that focuses on any one portion of your content marketing strategy. Instead, it's described by the company as follows:
“From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.”
You gain access to tools that assist with 10 distinct tasks, including:
If publishing and distribution are more where your content marketing is struggling, then Outbrain is for you. Use the platform to amplify the audience for any type of video, infographics, blog or other expertly crafted content.
Outbrain accepts a wide variety of content from verticals such as technology, fashion, business, politics, literature, science, and more. Outbrain can be used to distribute your own content as well as earned media.
With Outbrain, customers will discover your brand's message and enable you to target the most engaged audience. Using a complex set of algorithms and Outbrain's Interest Graphics, the system pairs your content with readers who will find it engaging and relevant.
Setting up a campaign on Outbrain platform will allow your content to appear as recommendations on the web's largest premium publisher’s sites.
ClearVoice is a complete content-marketing ecosystem. Flexible and efficient workflow software is paired with a marketplace that brings together branding, content creation and publisher communication for creative collaboration. The ClearVoice workflow allows for collaborative content production with both internal and external teams. You can onboard in-house users and also pay them from within the platform.
If you are a content creator, consider joining the ClearVoice marketplace as a contributor and build freelancers relationship. Set your own rate and work preferences. Get paid instantly upon approval. All ClearVoice freelancers are vetted to meet quality standards. This is not a place to build a writing portfolio. ClearVoice only accepts seasoned talent with a track record of solid writing, reporting and research.
As a company, connect with talented content creators and influencers to bring content ideas to life. Build your strategy around trending topics with the platform content intelligence tools and manage the creation process through a single dashboard.
Whether you're looking for content or you are a content creator, ClearVoice provides the platform to collaborate and forge meaningful relationship and share-worthy content.
This tool lets you find what works in your niche, for the competition and who to promote your content to for optimal exposure.
From finding hot and trending content around a topic, viral pages on competitors site, content to share and curate, quality guest posting targets and influencers in a niche. To locating target placements for your infographics and promoting your content on twitter, you can do it all with this tool.
If you want to figure out which online outlet or influencers are getting the most traction in your space, look to BuzzSumo for analytics-driven insights. BuzzSumo will populate the highest ranking, most social and most influential content trending on the web that matches your search terms. This can help you find better ways of titling your content, as well as help you discover where to advertise based on relevant audience reach.
It's a great tool and the first five searches are free, so test it out and see how much you can learn from this invaluable content creation tool. Without a doubt you can boost your content marketing ROI with BuzzSumo.
When referred to a number of instances where business owners and webmasters use this tool, it is seen that most of them use it either to find influencers within their industry, or writers who can contribute to their blogs.
There are two things that this tool can do for you as a content marketer, as outlined on its homepage:
Good writing is challenging to find, much less consistently create. Quality content creation requires researching, drafting, editing and designing before it should see the light of day. What if you aren't a writer or you don't have an on-staff writer? Not to worry. Every entrepreneur can access the quality copywriters available through Copify.
Unlike many other write-on-demand sites, Copify has a rigorous qualification process for its copywrites so you get quality content without the hassle or time of needing to write it. You'll love the result and the on-demand, as-needed pricing.