How to optimize webpage for hubspot COS

The Content optimization system (COS) is a tool that gives you the chance to create, manage and run your own website. In recent years, Hubspot has been having a lot of great improvements to the use of their marketing automation software. Calling it officially Hubspot’s Content Optimization System (COS), meeting a balance between a user-friendly system that also has the ability to be customized by experienced developers into a functional website is one of the aims of COS. Are you worried about how you can optimize your web page for Hubspot COS? You do not have to worry again. We will present to you a guide on how you can optimize your web page for Hubspot COS. The steps to optimize your web page for Hubspot COS are as follows:

Select your keywords

In optimizing your web page for Hubspot COS, you need to read through your page and pick out like two keywords that are of the most relevance to your general web page content. After this, you can choose a basic keyword that is of relevance to your web page content and a variation for the keyword you chose. For instance, you can choose a plural variation or keywords that are closely related for each page. However, if it is difficult for you to identify the primary key word, you should open new website pages so as to separate the content. If you do not understand what your web page is all about, there is a higher possibility that people visiting your web page will not understand what it is all about.

Your page title

When you are searching with Google, its results appear in blue, bolded and underlined text. You should make sure that your page title follows the following guidelines:

• Your page title should be less than 70 characters and the long-tail keywords should not be more than two.
• You should ensure that your primary keyword appears first.
• Also, you should make sure that each keyword phrase should be distinguished with a pipe. For instance your First keyword | Second keyword.)
• Each of your title pages on your web page must be unique.
• You should not include your business name in your title page except for the contact us and the homepage.

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Your meta description

When searching the internet with Google, the Meta descriptions appear on a search result page which is located beneath the Page Title. The Meta description helps the user to choose the result he or she wants to click on. This shows that your Meta description is very important. A good Meta description should follow this pattern:

• Your Meta description should optimally not be less than 150 and not more than 160 words.
• Make sure you include your primary keyword and a minimum of one secondary keyword.
• You should provide an engaging and compelling reason why the users should visit your web page.
• Make sure you include the keywords in an engaging format. You should not just muddle them up.

Your web page url

It is very important that you include your primary keyword in the URL for your web page. Furthermore, you should ensure that the words in the URL are separated by dashes. For instance, your URL should look like this- www.myurl.com/check-in-for-the-best-services.

Your heading tags

In optimizing the web page for your Hubspot COS, you should make sure that your web page has one H1 heading tag that also holds the primary keyword. Furthermore, it should go in line with your web page title and the URL of your web page. The H1 tag should display at the top of your web page and should make sure it is the first thing the eyes of the visitor will capture when they open the page.

Your page content

It is of a paramount importance that you mention your primary keyword a few times in your web page content. You should not over think the placement of your keyword or the density of your keyword. You should make use of the keywords in a natural way. You should also underline or bold your keyword once or twice. This shows the visitors, the relevance of the keywords in your web page content.

Optimize your images

Make sure that every image on your page is optimized so that search engines can easily read your image. The important ones should be optimized using the primary keyword while you can make use of the secondary keywords for other images. Search engines also consider the keywords of images in when ranking a webpage. There are two ways to optimize images and they are:

• File name: make use of dash (-) to separate each word e.g. how-to-optimize-your-webpage.jpg
• ALT text: the alt text used should be without dash e.g. How to Optimize Your Webpage.

Your call-to-action

When a visitor is on your page, he shouldn’t have to scroll all the way down before he sees acall-to-action. You should have at least one above the page’s fold. Call-to-action has a great way of helping SEO. They help you create an internal link to direct the user to a specific landing page. As most call-to-action buttons are images, you can make use of either the file name or the alt text to optimize the image file as explained above.

Create internal links

There might be times when you need to mention the keyword of that page on other pages within your site. Now make sure that you add the link of that page using the keyword as the anchor for the link. The more your page gets internal link, the more search engines will rate it but don’t go overboard with it. For example, if you want to create a link to your page on “How to Optimize Webpage”, then you have to create a page whose content is related to it. And on that page, input the link using the same keyword.

These steps can go a long way in helping you to successfully optimize your webpage for Hubspot COS. Follow them and you would have to worry about not making the top search.