Integration between several web apps and platforms helps businesses with a better understanding of data and to arrive at intelligent business decisions.
Medium and enterprise businesses are bound to use several cloud platforms to maintain their sales, marketing, and finance departments. With multiple platforms in use, different streams of data get collected on each platform. To get the overall big picture of the data collected, it becomes necessary to connect the platform to obtain all these data in one place for reporting and analysis.
HubSpot provides several API for its platform to migrate and accumulate data bidirectionally. These REST API’s that can be used to integrate the HubSpot platform with any other web apps which have its own API’s.
Why do you need a custom integration through API?
There are several SaaS connectors, and integration platforms are available online, which can establish an integration among various web apps. However, the following are the advantages of a custom integration compared to these SaaS connectors.
- Safe and secure as the integration code/software resides on your server
- No monthly subscription fees as this is a one-time setup
- No limitation in the functionality
- Custom integrations are flexible and scalable
- Low maintenance cost
- Value for investment
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