Inbound Marketing & Technology Blog

Getting Started with HubSpot Content Hub

Written by Puja Damani | November 13, 2024

HubSpot has taken a major step forward in content marketing by transforming its CMS Hub into what is now called the HubSpot Content Hub. This shift isn’t just about a rebrand; it’s about creating a unified, AI-powered platform that supports content creation, management, and personalization across the entire customer journey. The Content Hub is designed to make it easier for marketers to produce relevant, engaging content that resonates with their audience from the first interaction to final conversion.

In this blog we will explore the following on HubSpot's new Content Hub. Let’s get started -

Introduction to the HubSpot’s new Content Hub

In today's marketing landscape, content reigns supreme. However, creating impactful content is far from straightforward. With rising competition, shifting buyer behaviors, and an overwhelming amount of content saturating the digital sphere, capturing your audience's attention has become increasingly challenging. Additionally, the need to produce fresh content daily while ensuring it aligns with your buyer personas and remains visible across various platforms adds to the complexity.

Enter Content Hub — the ultimate solution for marketers striving to stay organized and agile. This innovative platform centralizes content marketing efforts, allowing businesses to deliver personalized experiences more effectively. By consolidating content management into a single space, Content Hub empowers brands to engage customers meaningfully, enhancing their journey with high-quality, relevant content.

Recognizing the evolution of buyer behavior and the critical need for multi-platform engagement, HubSpot has shifted its focus from merely creating websites with the CMS Hub to offering a comprehensive content management solution. While the CMS Hub initially helped businesses build CRM-powered websites that deeply connected with visitors through customer data, the landscape has expanded. Today's marketers require a diverse array of content types—including videos, blogs, and podcasts—and need to engage users across multiple channels.

To meet these evolving demands, HubSpot introduced Content Hub, which streamlines the management of all content in one location. This platform emphasizes creating meaningful, interconnected content experiences that resonate with audiences wherever they are, ultimately driving greater engagement and success in content marketing strategies.

Evolving from the HubSpot CMS Hub to the Content Hub

Previously, CMS Hub was a standalone tool that primarily focused on website management, including blogs and landing pages. Now, with Content Hub, these functionalities are integrated into a comprehensive solution that combines the strengths of CMS Hub with enhanced features from the Marketing Hub. This consolidation marks a departure from the previous model, aiming to simplify the complexities of content marketing.

Moreover, Content Hub introduces unique functionalities not available in CMS Hub, such as maintaining brand voice consistency across different content types, seamless integration of podcasts, and AI translation for reaching diverse audiences. This evolution not only enhances the tools available for marketers but also empowers them to create more engaging, personalized content that resonates with their audiences across various channels.

For existing CMS Hub users, the transition to Content Hub is relatively seamless. They can continue using their current setup and renew their membership without immediate changes, although they will miss out on the new features unless they decide to upgrade.

The shift from HubSpot's CMS Hub to Content Hub represents a strategic move to adapt to changing market needs, enabling marketers to optimize their content strategies in a cohesive manner. With its advanced features and integration capabilities, Content Hub is positioned as a powerful solution for marketers aiming to thrive in today's content-driven digital landscape.

Key Feature of Content Hub

With the evolution of the CMS Hub into the Content Hub, HubSpot has introduced a range of features designed to simplify the lives of marketers. Let's explore some of the key functionalities -

  • Brand Voice
    HubSpot's Brand Voice feature allows AI to edit and generate content that aligns with your brand's unique tone and personality. Once established, this voice is integrated into AI tools like the Content Assistant and AI Blog Generator, ensuring all content maintains brand consistency.



  • Podcasts
    Users can create and host podcasts directly in HubSpot, distributing episodes to major platforms like Apple Podcasts and Spotify. You can either upload pre-recorded audio files or use AI-generated audio for new episodes.



  • AI Blog Post Generator
    This tool facilitates the quick creation of SEO-optimized blog posts. Users provide basic topic information, and the AI generates an editable outline, followed by a complete blog draft. While this streamlines content production, it’s essential to proofread the output to ensure it aligns with your personal style.



  • AI Translations
    The AI translation tool uses DeepL's technology to translate web content into various languages, ensuring contextually relevant and natural-sounding translations, unlike traditional software that may lack nuance.



  • Content Remix
    This feature enables marketers to repurpose a central piece of content (e.g., a blog) into various formats suitable for different channels. The AI can generate diverse content types such as images, ad copy, emails, social media posts, landing pages, and even audio files.



  • AI Image Generation
    This tool allows users to create custom visuals directly within HubSpot’s platform. Users can describe their desired image, select styles, and formats, resulting in instant personalized visuals that can be used across various content formats.



  • Blog Post Narration
    Converts written blog content into audio format, embedding it within the post for those who prefer auditory content consumption. Integration may require developer assistance for audio snippets.



  • Content Library
    A pre-built module designed for creating resource pages on your website. It provides various styling options and editing functionalities to showcase different types of resources effectively.



  • Member Blogs
    This feature restricts blog access to specific individuals or groups. It offers two access methods: selecting contacts from a list or allowing users to self-register to gain access.


  • Content Embed
    Enables marketers to keep WordPress content fresh and personalized by using CRM data. It allows the creation of content sections within HubSpot that can be embedded on WordPress sites without coding knowledge, currently supporting the Gutenberg editor.

HubSpot Content Hub and Marketing Hub - Which One Do You Need?

The Content Hub is specifically tailored to streamline content creation, management, and optimization. It’s geared toward making it easier for teams to produce high-quality content that is aligned with brand guidelines, optimized for SEO, and relevant for target audiences.

The Marketing Hub is designed to support a company’s broader marketing strategy by helping to drive lead generation, automate marketing processes, and manage customer relationships. It is focused on reaching new audiences, converting them into leads, and nurturing them into long-term customers.

Shared Features

Both hubs offer several overlapping features that enable seamless content and marketing management:

  • SEO Tools: Both hubs include SEO features to ensure that all published content is optimized for search engines, helping to drive organic traffic.
  • Multilingual Content Creation: With support for multiple languages, teams can easily create localized versions of content, expanding their reach to global markets.
  • Video Hosting and Management: Both hubs include video hosting capabilities, which help teams create, manage, and analyze video content to engage users visually.

Bundling and Discounts

Marketing+ Bundle: HubSpot offers a Marketing+ Bundle that combines both Content Hub and Marketing Hub at a discounted rate. This bundle allows businesses to benefit from the comprehensive features of both hubs, enhancing their ability to create optimized content while driving marketing initiatives.

FAQs on Content hub

  1. What will happen to CMS Hub?
    CMS Hub will still be supported and continue to function but  it will no longer exist as a standalone hub. Instead, it will be an integral part of the broader Content Hub, which will offer enhanced features and expanded capabilities to meet the growing demands of content marketing. HubSpot will continue to provide full support for the CMS as it becomes a key component of the new, all-encompassing Content Hub.
  2. Will the existing CMS Hub Users have to upgrade to Content Hub?
    Existing CMS Hub users will not be required to upgrade to Content Hub immediately. They can continue with their current CMS Hub plan and renew it as usual. However, if they wish to access the new features and enhanced functionality offered by Content Hub, they will need to upgrade to the new platform. This upgrade is optional, and customers can discuss the process with their HubSpot Customer Success Manager or HubSpot Partner Agency for more details on how to transition to Content Hub.
  3. Which tools have moved out of Marketing hub and are now a part of Content Hub?
    The following tools have moved from Marketing Hub to HubSpot's Content Hub: blogs, landing pages, and adaptive testing.

Summary

The transition from HubSpot's CMS Hub to the new Content Hub marks a significant evolution in the way marketers create, manage, and optimize content. By consolidating CMS functionalities with powerful new tools like AI-assisted content creation, multilingual support, and seamless integration across multiple platforms, Content Hub provides a unified solution to meet the growing demands of modern content marketing.

If you are looking to unlock the full potential of this new platform, Inboundsys is ready to guide you through the upgrade process, ensuring a smooth transition and continued success in your content marketing efforts.