In running any business, time is essential. A lot of people find it difficult creating engaging contents and scheduling them while managing the daily activities of their business. There is need to ensure that the best ROI is obtained from investments. This is why there is need to make use of tools that will at least save useful time in managing the social media management of their business. These tools should at least be able to keep all the accounts of the company accessible from a single dashboard. A lot of these tools exists, and they offer different other features tools for keeping tracks of other things such as keywords and brand mentions as well as expanding the ROI from your social media accounts. Some tools also go further to providing analytics information on the best performing contents as well as integrations with CRM software and the ability to assign tasks to different members of your team and many more.
If you are on the lookout for solutions to managing your online presence, then you are in the right place. In the article, we will be discussing some of the 7 best social media management tools that will help boost your business. Depending on what your needs are and the available functions and price, there is a right one for you and your organisation here.
1. SproutSocial
This is yet another all in one software social media management platform for managing your social media accounts in a single dashboard. Its main goal is to assist businesses to build meaningful and relationships that last long with their customers.
With SproutSocial, you get to manage your Twitter, Google+, LinkedIn, FaceBook, Salesforce, UserVoice, and ZenDesk to help manage all your interactions, customer support and relationship under just one dashboard. Their team management tools and third-party integrations make it easy to convert a tweet to a help desk ticket and also assign this to a particular team member in just a few clicks.
One of the features that make SproutSocial stand out is their Smart Inbox feature that helps you to gather every essential messages and alert in just a single stream thereby saving you time to go hunting about to reply your customer queries and concerns.
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2. Hootsuite
This is one of the most popular social media management tools out there. Its dashboard makes provision for the management of more than 25 social networks which includes Instagram, Pinterest, Google+, Facebook, Twitter among others. There are options for you to customize your dashboard and make you feel comfortable and display just what you need. It helps to schedule all your contents across the different linked platforms.
HootSuite helps you to track as well as visualise keywords; influencers as well was trends just in real time with their conversation maps with the help of UberVU. In addition to this, there are available tools for you to control your team and assign permission levels to every member, assign tasks, create as well as approve any scheduled content.
3. AgoraPulse
AgoraPulse is one of the tools that is majorly used for managing Twitter and Facebook accounts of your business. It has all the tools that are needed for managing the account, composing as well as scheduling updates. It also has in-depth analytics, reporting as well as comparison with the competitor.
In addition to all these tools above, AgoraPulse also comes will a suite of applications that aids the running of contests, quizzes as well as promotions. If you have the intention of running some contests or promotion, then this tool is really worth having at your disposal as it specialises in adapting to the ever-changing rules that flow on social networks.
It comes with a lot of in-depth and tools that saves time for the management of Twitter and Facebook accounts like influencer identification, automatic moderation based on keywords, as well as follower and fan data export to any CRM software of your choice.
4. MavSocial
Popular advertised as a visual content manager and social publishing software. It has every tool that will make the management of your social media accounts easier. Some of these platforms include Twitter, Tumblr, Facebook, and different Chinese networks such as YouKu and REnRen. However, there is a bad nuew for WeChat users as a feature to support it is not currently available as well as Sina Weibo users.
With MavSocial, you can upload and manage all your own multimedia content. It also has some form of partnership with Getty Images as well as BigStock which makes it seamlessly easy to find and buy extra multimedia content to make use of. It also comes with an inbuilt photo editing tool that makes it easy to create multimedia that is very much brand consistent with your content marketing.
In addition to all these, it comes with a campaign calendar that helps you to plan out several complex and long-term content marketing campaigns in order to keep all your messages consistent and effective over several social media platforms. You can as well create, publish as well as customizable export reports that come with graphics.
5. HubSpot
Hubspot is one of the best browser-based social media managing platforms out there. Under a single dashboard, you get to manage all the social media accounts of your businesses at a go. This software goes a long way in assisting your inbound marketing software.
In addition to this, it helps in organizing your team and assigning tasks to the various members of your team. With this, interaction with your leads on these platforms becomes easier. The analytics of your social media interaction can also be measured here.
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6. Sendible
This is a browser-based platform that gives you the ability to manage all your content marketing from just one dashboard. Sendible helps you to suggest the best time for you to post to gather an optimal engagement. It also can help you plan a content calendar as well as assign tasks to different members of the team.
7. Rignite
Rignite is a management platform that is built specifically for medium to small businesses. It offers a wide range of tools for social media analytics, monitoring, engagement, coupon campaigns, goal-oriented marketing as well as running contests and giveaways on these platforms.
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Specially built for e-commerce businesses, Rignite comes with tools specially made for Shopify to track the ROI of your company on social media sales and coupon redemptions. It also comes will some features that are specially designed for different agencies like the possibilities of grouping social media accounts by the user.