How does website accessibility impact your business?

Website accessibility refers to the practice of designing and developing websites in such a way that everyone, including people with various disabilities, can use them. This includes ensuring the site's content and functionality are available and understandable to users with multiple impairments, such as visual, auditory, motor, or cognitive disabilities. The goal of web accessibility is to create an inclusive digital environment that provides equal access and opportunities to all users.

Prevalence of disabilities

1. Global Statistics:

• Over 1 Billion People: Nearly 15% of the world's population lives with some form of disability. (Source: World Health Organization)
• Increasing Numbers: As the global population ages, the number of people with disabilities is expected to increase.

2. U.S. Statistics:

• 61 Million Americans: Roughly 1 in 4 adults in the United States live with a disability. (Source: Centers for Disease Control and Prevention)

Accessibility issues on websites

1. Prevalence of Errors:

• 97.4% of Home Pages: As of 2021, 97.4% of the top one million website home pages had detectable WCAG 2.0 failures. (Source: WebAIM)
• Average Errors Per Page: The average number of WCAG 2.0 failures per homepage in that audit was 51.4. (Source: WebAIM)

2. Common Accessibility Issues:

• Low Contrast Text: 86.3% of websites have low contrast text, making it hard for users, especially those with visual impairments, to read content. (Source: WebAIM)
• Missing ALT Text: 60.6% of website images are missing alt text, which screen readers use to convey image content to visually impaired users. (Source: WebAIM)

Importance and impact of accessibility

1. User Experience:

• 53% Mobile Abandonment: 53% of mobile site visitors will leave a page that takes longer than 3 seconds to load. Users with disabilities are particularly affected by slow and inaccessible websites. (Source: Google)
• 79% Increased Likelihood of Leaving: Nearly 79% of people who find a site difficult to use will seek a more accessible option. This statistic is relevant since many accessibility issues can make sites challenging to use for everyone, not just people with disabilities. (Source: WebAIM)

2. Business Impact:

• Lost Revenue: For every $1 spent on making an organization accessible, $10 is returned in potential benefits. (Source: International Labour Organization)
• Enormous Market Reach: Making websites accessible can tap into a market worth over $500 billion annually in the U.S. alone. (Source: U.S. Department of Labor)

3. Legal Considerations:

• Rising ADA Lawsuits: In 2022, web accessibility lawsuits under the Americans with Disabilities Act (ADA) increased significantly, emphasizing the legal necessity of accessible web design. (Source: KultureCity)

4. Inclusive Experience:

• Universal Access: Ensures everyone, including people with disabilities, can access and use the website.

5. Enhanced Usability:

• Better User Experience: Improving accessibility often enhances the overall user experience for everyone, including those without disabilities.

6. SEO Benefits:

• Search Engine Optimization: Many accessibility practices, like using ALT text and proper headings, also benefit search engine rankings.

7. Corporate Social Responsibility:

• Ethical Considerations: Demonstrates a commitment to inclusivity and ethical practices, improving brand reputation.

Practical steps to make your website accessible

1. Understand Accessibility Standards

• WCAG Guidelines: Familiarize yourself with the Web Content Accessibility Guidelines (WCAG) 2.1, which detail how to make web content more accessible.
• Legal Requirements: Understand local laws and regulations, such as the Americans with Disabilities Act (ADA) in the United States or the European Accessibility Act (EAA).

2. Use Semantic HTML

• Proper Use of HTML Tags: Use semantic HTML elements like <header>, <footer>, <article>, and <section> to define the structure of your content correctly.
• Forms: Use <label> tags to associate form elements with their labels.

3. Ensure Keyboard Accessibility

• Tab Navigation: Ensure all interactive elements are accessible via the keyboard. Users should be able to navigate through the site using the Tab key.
• Focus State: Provide visible focus indicators for interactive elements like buttons and links to show users where they are on the page.

4. Provide Text Alternatives

• Alt Text: Use descriptive ALT text for all images. Use an empty ALT attribute (alt="") if an image is decorative.
• Multimedia Transcripts: Provide transcripts for audio content and captions for videos.

5. Use ARIA (Accessible Rich Internet Applications)

• ARIA Roles: Implement ARIA roles to enhance the accessibility of dynamic content. Use roles such as role="button" or role="dialog" appropriately.
• ARIA States and Properties: Use ARIA states and properties to provide additional information about the state of user interface controls.

6. Design for Color Contrast

• Contrast Ratio: Ensure text and interactive elements have sufficient contrast with their background. WCAG guidelines recommend a minimum contrast ratio of 4.5:1 for standard text.
• Avoid Color Alone: Do not use color alone to convey information. Instead, use text labels, icons, or patterns alongside color changes.

7. Implement Responsive Design

• Mobile and Tablets: Ensure your website is accessible on various devices, including screen readers on mobile devices.
• Viewport: Use responsive design techniques like fluid grids, flexible images, and CSS media queries.

8. Make Content Easily Navigable

• Headings and Structure: Use headings (<h1>, <h2>, etc.) to provide a logical structure for your content. Screen readers use these to navigate.
• Skip Links: Include "skip to content" links that allow users to bypass repetitive navigation links.

9. Provide Clear and Consistent Navigation

• Breadcrumbs: Use breadcrumb navigation to help users understand their location within the site's hierarchy.
• Consistent Layout: Maintain a consistent layout and navigation structure across all pages.

10. Design Usable Forms

• Labels and Instructions: Ensure all form fields have visible labels and provide clear instructions.
• Error Messages: Provide clear and descriptive error messages and ensure they are accessible to screen readers.

11. Test with Assistive Technologies

• Screen Readers: Test your website with screen readers like JAWS, NVDA, and VoiceOver.
• Keyboard Only: Test your site for keyboard-only navigation to ensure accessibility without a mouse.
• Accessibility Tools: Use WAVE, Axe, and Lighthouse to identify accessibility issues.

12. Offer User Controls

• Adjustable Text Size: Allow users to resize text without breaking the layout.
• Pause, Stop, Hide: Provide controls to pause, stop, or hide moving, blinking, or scrolling content.

13. Provide Accessible PDFs and Documents

• Accessible PDFs: Ensure PDFs are accessible; use tools like Adobe Acrobat Pro to check and enhance PDF accessibility.
• Alt Text in Documents: Include ALT text for images in documents linked from your website.

14. Continuously Monitor and Update

• Regular Audits: Perform regular accessibility audits and update your site to fix any issues.
• User Feedback: Encourage feedback from users to identify and fix accessibility barriers.

15. Educate Your Team

• Training: Conduct regular accessibility training for your web development and content teams.
• Guidelines: Establish internal procedures and documentation to ensure accessibility is considered in all stages of the web development process.

Tools and resources

• Screen Readers: These, such as JAWS, NVDA, and VoiceOver, are used to test how a website is navigated by users with visual impairments.
• Accessibility Evaluation Tools: Tools like WAVE, Axe, and Lighthouse can be used to assess accessibility issues.
• Guidelines: WCAG 2.1, which provides a comprehensive standard for web accessibility.
• Browser Extensions: Accessibility testing extensions for Chrome and Firefox.

In summary, website accessibility is about creating web environments that everyone uses, regardless of their abilities or disabilities. Implementing accessibility practices brings numerous benefits, from legal compliance and improved user satisfaction to enhanced SEO and a positive brand image. It's a crucial aspect of modern web design and development, ensuring inclusivity and equal access to information and services.