A lot of things make up great web design. And one of them is fantastic user experience. Web user experience talks about the total involvement a visitor has when he or she visits a web page. This makes you know how your customers feel about your website. And it, therefore, gives room for you to make adjustments where needed, and improve your site. User experience can also help you discover the pages that produce more bounce and exit rates, know where your visitors spend more time, and identify on which pages activities are mostly carried out.
Offering your visitors a fantastic user experience should be the driving force behind your web design. Perhaps this is because websites that provide good user experience are likely to be on top of others that do not. I know right now you are probably wondering how web design affects user experience. It is ok. In this article, we will highlight some ways by which web design can affect web user experience.
How web design affects user experience
Functionality
Each component of your web design is expected to work perfectly. Poor elements will just leave your users unsatisfied and disappointed. This will negatively tell on the level of your user experience. Crossways the scale, components like the hyperlinks, event registration, site search, contact forms, and so on should be in perfect conditions. This will give your users a better experience.
Visual illustration
How attractive a web design has the significant influence on the user experience. How effective the visuals are will help the visitors have a good user experience. Nowadays, users are more instinctive of poorly designed web pages. Perhaps that is why prospects tend to exit a web page just a few seconds after they log on to the website. You won’t also stay put on a site where you do not like what you see. Web designs that do not attract the attention of prospects are likely to lose prospects. This goes beyond the lack of visuals, but visitors can exit the web page when they also discover that they cannot get the information that they seek on that page.
Accessibility/Easy navigation
You have probably heard this over and again. If you want your users to have a good user experience, you should consider accessibility in designing your web. Accessibility majorly deals with creating room for your users to easily access the wide range of opportunities and information on your website. Some web designers do not pay attention to accessibility, but it has a significant influence on how well your users will experience your site.
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It is one of the most critical factors that affect the level of user experience. No one wants to stay on a website where it is difficult to navigate through the web pages. For instance, you log on to an e-commerce site and find it difficult to search for the product you want. You will log out as fast as possible. When designing your web, you need to ensure that each button can be easily located, and used. And avoid jam-packing your homepage with irrelevant contents. This will go a long way in improving the experience of your users.
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Engaging content
Besides your style, your web design should also have quality and engaging contents. When you attract users, you will have to keep them with your content. Therefore, it makes way for better user experience. In a case where your content is not engaging enough, the visitors back out and sort of other options. And this will have a negative influence on your user experience. Except that you are a good writer, you should think of hiring a professional to provide you with quality contents for your web design. This will give a boost to your user experience.
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Usability
This is a critical point that has great influence on user experience. A lot of designers do not pay attention to it, but it matters a lot. Some of the components of usability include minimal scroll, fast loading pages, consistent layout, descriptive link text, screen resolution, and many others. They are vital components that can either improve or destroy your user-experience. When designing your web, you should ensure that the scrolls on your homepage are minimal, and design your web in a way that it loads as fast as possible.
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Conclusion
There are lots of ways in which web design affects your user experience. Some of the ways have been discussed above. Make sure you take note of them when designing your website. It will surely help you increase your level of user experience. Good Luck!