10 Necessary elements of a great website

Sometimes, people tend to focus more on the design aspect of their website. Although a good design is paramount to how good the website is, having a great website goes beyond just having a great website design. There are several other elements that are necessary to make your website great indeed. Some of the elements may seem very little, but you never can tell the positive impacts that they can have on your website. Read on to discover some of the elements that can make your website great. They are as follows:

Have a compelling headline

When people log on to your website, one of the first things that they see is your headline. You should make your headline compelling. A compelling headline is one of the crucial elements of a great website. The headline plays a major role in attracting visitors and persuading them to click and view what you have to offer them. When your headline is not compelling, the visitors will not see any reason to stay on to your website. Furthermore, you should make sure that your headline is well written, concise, clear, and straight to the point. Also, your headline should be exciting and enticing. It makes your visitors very eager to read on. No one likes complicated sentences, vague words, and a boring headline.

After you have written out a compelling headline, you should format it properly with the color that best suits your website, and makes the font bigger than other contents. This will make it be the first thing that will catch the attention of the visitors.

Have an easy to use navigation system

There is nothing else that repels customers faster than a complicated navigation system. You should make sure that your navigation system is simple and not complex. Any visitor should be able to navigate through your website with ease. Also, make sure that the navigation menu is clear and can be understood easily by any visitor. Also, you should also place your navigation menu in an open place so that your visitors will not have to struggle to find it.

Have an effective sales copy

Most times, your choice of words tell more about the type of product you offer, and the benefits of the words are crucial to the greatness of your website. The primary link between you and the people who visit your website is your sales copy. Therefore, you have to make your sales copy very effective. And your sales copy should have some of the following qualities:

• It should show credibility: Your sales copy should show credibility. It has to tell the visitors that they can trust your products and services. You can be sure that no one will want to buy anything from you if they do not trust you. In a word, you should establish the credibility of your products and services in your sales copy.
• It should be enticing: You should make your sales copy enticing. You can include the benefits of your products and services to draw the attention of the visitors. This will help you encourage them to patronise your products and services.
• It should be as clear as possible: Making use of vague words and complicated sentences in our sales copy could be a huge turn off for visitors. Therefore, you should make sure that your words are as clear as possible and the sentences very simple that even a kid can understand.

Have a concise "Call to Action."

Having many people visiting your website is imperative to the greatness of a website. And if you are interested in more people visiting your website and patronising your products and services, you should clearly explain to them how they can go about it. You should not leave them wondering and guessing how they have to go about it. Give them a clear call to action to make it very easy for them. For example, you can hyperlink where they can order the products with words like "Add to cart" or “Buy” . With this, they do not have to go searching for the link to follow to order for the products. Furthermore, you should ensure that the instructions the visitors are provided with are not complicated and give them tips on what they should expect when they follow the link.

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Have good images on your website

Making use of good images can be of help to people in visualising the benefits of your products and services. For example, you should always post beautiful photos of your products. This will contribute to the greatness and of your website and improve your sales. Also, in any case where you have a lot of products you want to sell, you can make use of thumbnails that could take the visitors to the pages with bigger pictures. This will increase the speed with which your web pages will be loading.

Host a blog on your website

Hosting your blog on your website is crucial in making your website a great one. There are lots of benefits that you can gain from it. Some of the benefits are increase in search engine traffic, builds authority in your industry and a lot more.

Have a live chat platform

Having a live chat platform plays a major role of communication on your website. With the live chat platform, you can provide real time answers to the questions your visitors ask. Furthermore, it will help you build confidence, give you a competitive advantage, build long term relationships and increase your conversions and sales.

Have testimonials

One of the best ways of establishing your credibility is to show post the testimonies of other satisfied people that have made use of your products and services. Post reviews of people and talk about how your products and services have helped them. You can also include their names and their pictures.

Have an “About Us” page

Your website visitors and prospect customers would be interested to know more about your company, organization structure, management, and your team. ‘About Us’ page is where you tell about “who you are” and “what you do” as a company. Providing these information builds trust factor and boosts the credibility of your business by offering the big picture. You should present your vision, mission, business philosophy and culture on this page very efficiently and attractively.

Have a FAQ page

Including Frequently Asked Questions on your website is a good idea. You can post the questions that are frequently asked by the visitors. And provide proper answers to the questions. With the FAQ page, your visitors can quickly have the answers to their questions.

Conclusion

The website is the digital home base for most products and services. Therefore, the greatness of the website is crucial to the success of the business. To have a great website, you can follow the necessary elements that have been listed above. Good Luck!