5 Essential Features of a Good Landing Page

The main goal of a landing page is to transform a casual visitor into a lead or an actual sale. However, this goal is a bit challenging, especially if you’re still unsure about what makes a good landing page. If you’re still on the stage of creating a landing page, and you want to make sure that it serves its purpose efficiently, then it’s crucial to ensure that it has the following features:

1. Compelling and strong headline

This feature is probably the most important element of your landing page. You need to make your headline as compelling and as strong as possible. Make sure that your target audience is drawn by it to increase your chances of converting them into actual paying customers.

2. Call to action (CTA)

How you present your call to action also plays a major role in your conversion rate. CTA is the specific action you wish your visitors to do. Focus only on a single call to action per page. Your message should also be clear, easy to understand, consistent and positioned in a prominent location. Take time experimenting on different colors, messaging and placements prior to presenting your CTA to ensure that you pick the most valuable and powerful one.

3. Clean and simple design

A good landing page is not full of distracting, unorganized and untidy visuals. It should have enough white space and should consist of readable fonts, easy to scan and bulleted content, and interesting video. You should never cause your visitor to spend too much time digging and searching around to find what they exactly need. Present a clear path for them to navigate the page easily. It should also be simple yet relevant enough that it only contains information that your target visitors will find useful.

4. High-quality and relevant images

Such images will further enhance the appeal of your landing page. Choose those images that are guaranteed to boost your campaign’s overall message. The pictures should be enough to illustrate your exact offers. Check the quality of the images prior to posting them on the landing page.

5. Value Proposition

Also called benefits, the value proposition refers to a service, feature or innovation designed to make your product or company appealing to your target customers. Make sure that this is present in your landing page as this specifically answers what the customers can expect from what you’re offering. One way to make this element appealing is to provide a list of benefits. You can present these in the form of unadorned bullet points. The benefits should have a sole focus on the user or target audience to make them even more enticing.

It is crucial to spend time building a good landing page as this is where successful conversions take place. Integrate all the features that a good page must have, so you can successfully transform visitors into actual customers.