How GEO-TAGGING is useful for Local Business
The use of social media has become one of the most effective ways for businesses to increase their customer's base, using online marketing strategy . By doing this, they involve a large number of online users in their business, thereby getting more customers and creating a friendly relationship with their current customers. With the aid of specific strategy targeted at increasing a business ranking in the online world, 'Geo-tag' came about as part of a successful marketing strategy for businesses.
What is Geo-tagging?
Geo-tagging, which is a technique under location-based marketing, involves the inclusion of adding geographical information to websites, videos, images and many other sources. This additional geographic information is most times in forms of coordinates (latitude and longitude). Names of places like the address to a particular street, town, codes (both postal zip and telephone area) are also added. Online users are also provided with some exciting features that come with geotagging; an example is pictures that are always added to names of streets. When a user inputs the name of a road into Google search engine, the user will have access to images that have been captured in that location with links to the satellite or maps of that particular area. Geo-tagging has also been implemented into the social media platforms like Facebook, Twitter, Instagram, Snapchat, etc. this allows users to know the location of their friends, contacts and followers.
Click here 10 Tips for social media management for your business
How Does Geo-tagging Works?
Geo-tagging as a technique helps to identify a location, either by providing an image or to show where a particular picture is taken and posted in a specific time. It utilises the GPS of a smartphone to detect the location that a person is in one particular point in time. Majority of the social media platforms uses this geo-tagging feature, as it allows people to know where friends or colleagues are. For example, if you run a coffee shop and people can see the name, location and other additional information about your business. This geo-tagging feature works as a form of advertisement, especially when customers tag the location of your business. By doing this, the customer's followers can then have access to where your business is, with pictures of the place attached to the post.
How To Use Geo-tagging
The most popular way of implementing geo-tagging as a method of location-based marketing is in the use of organising contests online especially on social media platforms like Facebook, Twitter, Instagram, sales, coupons and during the promotion of an event for a particular product. Performing analysis on geo-tags is also a part of SEO strategy. By doing this, you are also keeping tabs on the image metadata, which is part of the digital marketing strategy you perform for your business. Each of the major social media platforms has ways by which locations can be tagged to images. For Facebook, there is a location pin which is labelled 'Check In', clicking in this allows you to add the location of the particular place before creating a post. Twitter also has the same location pin which, when clicked on, will provide a list of close-by sites. And for Instagram, the caption tab makes it possible for you to add the location before a post (images or videos) is made.
Click here to know How social media can help in business branding?
How Geo-tagging increase Your Business Visibility
Geo-tagging as a technique is very useful for increasing the visibility of your business or company on social media or search engines. The use of mobile devices to connect to the internet is growing daily, and it is essential for business owners to make use of this opportunity in optimising their websites to fit into other smaller mobile electronic devices. Business is now making this secure transmission from the conventional method of marketing to the digital marketing method, whereby they utilise every available technique to improve their online business activity. With the help of geo-tagging, it moves your business higher from merely having a website to establishing you online and making your business visible when searched for on the search engine page.
Benefits of Using Geo-tagging
Some of the significant benefits that are attached to the use of geo-tagging include; increase in rates of returns in terms of profit. It allows users to find your business online, allowing them to engage in more business transaction. Other benefits are:
For small business owners, they can enjoy the benefit of geotagging by attaching their business to their online contents (blogs, images and videos). By doing so, you can reach your target audience faster by directing them to your webpage where they get to know more about your business.
Also, geo-tagging is very important to help increase ranking on SERP (Search Engine Result Page). For small businesses that are looking to grow, results from search engine pages are beneficial to help them gather more customers.
The technique of geotagging is not new; it has been in use by most of the website developers. Its importance in use for business is now growing, moving it from little use to necessity. With the increase in customers that are searching daily on their mobile devices, the search engine is now using their locations as factors in the search engine results.
Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.
Subscribe Here!
Posts by Tag
- business (62)
- website (61)
- Inbound Marketing (48)
- SEO (45)
- hubspot (28)
- social media (25)
- Web Design (23)
- search engine optimization (19)
- wordpress (19)
- marketing (18)
- Web development (15)
- marketing strategy (15)
- small business (13)
- lead generation (12)
- Strategy (11)
- rankings (11)
- digital marketing (10)
- CMS (8)
- content marketing (8)
- conversion rate (8)
- email marketing (8)
- hubspot marketing (8)
- marketing automation (8)
- website ranking (8)
- Blogging (7)
- Hubspot Agency (7)
- Responsiveness (7)
- SEO Rankings (7)
- Target audience (7)
- local seo (7)
- theme (7)
- Conversion rate optimization (6)
- Customer (6)
- User-Friendly (6)
- call-to-action (6)
- hubspot development (6)
- responsive website (6)
- social media management (6)
- #marketingagency (5)
- Inbound Mеthоdоlоgу (5)
- ROI (5)
- Technical SEO (5)
- business plan (5)
- digitаl mаrkеting (5)
- ecommerce (5)
- keywords (5)
- lead nurturing (5)
- marketing campaign (5)
- responsive web design (5)
- search engine ranking (5)
- social media marketing (5)
- web pages (5)
- website architecture (5)
- website design (5)
- wordpress web development (5)
- CRM (4)
- Campaigns (4)
- SEO Strategy (4)
- SEO analysis (4)
- content (4)
- conversion rates (4)
- development (4)
- google analytics (4)
- internetmarketing (4)
- leads (4)
- navigation (4)
- online business (4)
- online presence (4)
- qualified leads (4)
- search engines (4)
- webdesign (4)
- wordpress themes (4)
- #CMSplatform (3)
- Hubspot CRM (3)
- Hubspot development agency (3)
- Outsourcing (3)
- Project management (3)
- SEO optimization (3)
- User Experience (3)
- blog (3)
- blog content (3)
- branding (3)
- digital channels (3)
- e-commerce (3)
- email (3)
- email campaigns (3)
- hubspot partner agency India (3)
- inbound leads (3)
- marketing funnel (3)
- off page seo (3)
- on page seo (3)
- online marketing (3)
- positive ROI (3)
- responsive webdesign (3)
- seo campaigns (3)
- services (3)
- social media strategy (3)
- web developers (3)
- website marketing (3)
- website navigation (3)
- website optimized (3)
- website speed (3)
- website traffic (3)
- Agency (2)
- CDN (2)
- Content optimization system (2)
- GDD (2)
- Hiring (2)
- Hubspot CMS (2)
- Hubspot COS (2)
- Hubspot onbording (2)
- Inbound Marketing and Traditional Marketing (2)
- Marketing challenge (2)
- Marketing qualified leads (2)
- Optimize (2)
- Plugins (2)
- Quality content (2)
- SEO functionality (2)
- SERP (2)
- Startup (2)
- advertising (2)
- attract more traffic (2)
- best content marketing tools (2)
- best practices (2)
- brand awareness (2)
- brand logo (2)
- brands (2)
- business needs inbound marketing (2)
- buyer persona (2)
- campaign strategy (2)
- competitors (2)
- content creation (2)
- content marketing tools (2)
- content schedule (2)
- content strategy (2)
- cta (2)
- customer relationships (2)
- customers (2)
- design (2)
- digital marketing strategy (2)
- email tracking (2)
- generate leads (2)
- growth driven design (2)
- higher conversion rate (2)
- homepage (2)
- homepage design (2)
- hubspot 2019 (2)
- hubspotagency (2)
- hubspotcrm (2)
- hubspotwebsitedevelopment (2)
- images (2)
- infographics (2)
- integration (2)
- interactive (2)
- landing pages (2)
- lead conversion (2)
- lead nurturing emails (2)
- lead nurturing strategy (2)
- loading speed (2)
- marketing tool (2)
- marketing tools (2)
- mobile friendly (2)
- mobile website (2)
- on page (2)
- optimization (2)
- planning (2)
- qualified lead generation (2)
- redesign (2)
- sales (2)
- sales conversions (2)
- screen size (2)
- search engine results page (2)
- security (2)
- social interaction (2)
- target customer (2)
- target customers (2)
- typography (2)
- web development agency (2)
- web hosting (2)
- webpage optimization (2)
- website performance (2)
- website visits (2)
- wordpress developer (2)
- wordpress responsive website (2)
- A/B testing (1)
- About Us (1)
- Act-on (1)
- AeroLeads (1)
- Blog Editorial Calender (1)
- Blog Types (1)
- Blog Writing (1)
- Blog length (1)
- Blogging Guide (1)
- Browser caching (1)
- Compression (1)
- Content Delivery Network (1)
- Content creator (1)
- Creative Content (1)
- Credibility (1)
- Cybersecurity (1)
- Development Work (1)
- Effective way of lead conversion (1)
- FAQ (1)
- Graphic Design (1)
- H1 tag (1)
- HubSpot Integration Developer (1)
- Inbound links (1)
- Inbound marketing team (1)
- Infusion Soft (1)
- Internet (1)
- Launchpad website (1)
- Lead and contact management (1)
- Live streaming (1)
- Marketo (1)
- Mobile first design (1)
- Outbound Marketing (1)
- Page visit (1)
- Pandadoc (1)
- Pay-Per-Click (1)
- Positive Result (1)
- Products (1)
- Pros and Cons (1)
- Pros and Cons of using flat design (1)
- Rеѕроnѕivе Dеѕign (1)
- SEO package (1)
- Smart CTAs (1)
- Smart marketing (1)
- Social media shares (1)
- Topics (1)
- Transparency (1)
- Typography rules (1)
- UI (1)
- URL (1)
- UX (1)
- UX design (1)
- Unbounce (1)
- VOICE SEARCH (1)
- Vertical stack Navigations (1)
- Zoho (1)
- advertising cost (1)
- advertising strategies (1)
- advertisment (1)
- aesthetics value (1)
- analytics (1)
- analyze (1)
- art of typography (1)
- average blog length (1)
- aweber (1)
- bangalore (1)
- better experience (1)
- blog metrics (1)
- blog post (1)
- bloggers (1)
- blogging tips (1)
- blogs (1)
- brand advocate (1)
- brand building (1)
- brand message (1)
- brand name (1)
- brand voice (1)
- branding statement (1)
- brochure website (1)
- business app (1)
- business award (1)
- business blog (1)
- business life (1)
- button (1)
- button color (1)
- button shape (1)
- button text (1)
- card style navigations (1)
- checklist (1)
- click-to-call (1)
- colors (1)
- column style layout (1)
- company (1)
- company branding (1)
- competencies (1)
- competitor (1)
- complelling headline (1)
- confirmation page (1)
- contact information (1)
- content management system (1)
- content plan (1)
- content production (1)
- content promotion (1)
- content strategies (1)
- convert visitors (1)
- corporate brand (1)
- customer satisfaction (1)
- customized websites (1)
- desktop computer (1)
- developers (1)
- development agency (1)
- development team (1)
- digital analytics (1)
- digital marketing plan (1)
- digitаl рlаtfоrmѕ (1)
- drive traffic (1)
- drive traffic to your website (1)
- drumup (1)
- dynamic (1)
- e-commerce sites (1)
- easiest CMS (1)
- effective lead nurturing (1)
- effective lead nurturing strategy (1)
- effective website (1)
- efficient sale strategies (1)
- email campaign (1)
- email layout (1)
- email subject line (1)
- email template (1)
- encrypt (1)
- essential components (1)
- exceptional website (1)
- fast website (1)
- features (1)
- flat design (1)
- font size (1)
- font type (1)
- fonts (1)
- full screen Navigation (1)
- geo tag (1)
- geographical limitations (1)
- google crawler (1)
- google my business (1)
- google review (1)
- graphic (1)
- greater revenue (1)
- greater sales (1)
- growth (1)
- hamburger icon (1)
- happiest customer impact award (1)
- higher rankings (1)
- horizontal style (1)
- hubspot 2018 (1)
- hubspot life (1)
- hubspot partner (1)
- impact award (1)
- importance of local seo for your business (1)
- impression (1)
- inboundsys (1)
- increased visibilty (1)
- independent brand (1)
- landing page (1)
- layout (1)
- lead (1)
- lead agency (1)
- lead management (1)
- lead nurturing system (1)
- leadsquared (1)
- live chat (1)
- local ranking (1)
- long blog post (1)
- long tail keyword (1)
- loyal customers (1)
- mailchimp (1)
- marketers (1)
- marketing budget (1)
- marketing channel (1)
- marketing goals (1)
- marketing investments (1)
- marketing optimization software (1)
- marketing success (1)
- marketing team (1)
- marketing transformation (1)
- mega menus (1)
- meta description (1)
- migration process (1)
- mobile devices (1)
- mobile optimization (1)
- mobile websites (1)
- more sales (1)
- more traffic (1)
- moz (1)
- navigation bar (1)
- navigation system (1)
- nonresponsive website (1)
- online audience (1)
- online purchase (1)
- online services (1)
- open source technology (1)
- operating system (1)
- page content (1)
- page speed (1)
- page title (1)
- partnership (1)
- pixel tracking (1)
- professional blogging (1)
- promotions (1)
- psychology (1)
- publication date (1)
- quality leads (1)
- remote team (1)
- remote team for your web development needs (1)
- response time (1)
- responsive (1)
- responsive layouts (1)
- return on investment (1)
- revenue (1)
- rules of typography (1)
- sales copy (1)
- sales hub features (1)
- sales pipeline (1)
- sales qualified leads (1)
- search engine (1)
- search results (1)
- seo outcomes (1)
- seo techniques (1)
- serps (1)
- shorter blog post (1)
- single URL (1)
- single page site (1)
- site maintenance (1)
- site navigation (1)
- site visitors (1)
- slide out navigation (1)
- slow performance of the website (1)
- smart content (1)
- social content (1)
- social informing services (1)
- social media presence (1)
- social media site (1)
- social media websites (1)
- social networking (1)
- social offering (1)
- social video sharing (1)
- static design (1)
- success story (1)
- taget audience (1)
- target audiences (1)
- testimonials (1)
- tracking pixel code (1)
- traditional marketing (1)
- traditional web design (1)
- trends (1)
- user interface (1)
- user-friendliness (1)
- userinterface (1)
- vertical navigation (1)
- visibility (1)
- web designers (1)
- web host (1)
- web hosting services (1)
- web management software (1)
- web presence (1)
- web-hosting services that you can consider (1)
- webpage (1)
- website layout (1)
- website strategies (1)
- website traffic ensure quality leads (1)
- word press (1)
- zendesk chat (1)
- оutbоund strategies (1)
- соntеnt mаrkеting (1)
Comments Form