The opportunities open for exploration in social media is quite enormous, and with time, only businesses who have been able to develop a strong online presence can survive in the ever competitive and changing market.
Marketing through social media is a very dynamic powerhouse which solidifies the branding of a company, create essential leads and drive sales. In as much as it can be a blessing, social media is also one of the best avenues where you can waste your expensive time scrolling through feeds.
Advantages of Having a Business Social Media Account
Some of the benefits of having business social media account are listed below:
- It is easy to use
- It can reach a large number of people at the same time
- Time and location does not limit the level of coverage
- It is beneficial and a great way to advertise
- There is vast usage
- It is an evolving market
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All these advantages listed above cannot be utilised unless the individuals can adopt some form of social media management skills. By social media management skill, we mean the technical know-how needed for a successful running of a social media account. It is one thing to have a social media account, and it is another thing entirely to manage it to generate leads and drive sales effectively. Most often, people usually engage the services of virtual assistants to see to these functions, but in this article, we shall be dissecting the 10 basic tips for managing a social media account for your business.
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1. Plan:
The very first skill required for any business to survive is the ability to plan well. Before launching your business social media account, it is essential that you answer the following questions.
- Why do I need a social media account?
- What will I use the account for?
- Do I have enough information on the subject matter or do I need to go for specialised training?
- What are the consequences of not having a business social media account?
- Are there risks attached to this move?
Try as much as possible to provide honest answers to these questions as they will form your social media business marketing strategy.
2. Set Goals:
No business is known to survive without goals that are Specific, Measurable, Attainable, Relevant and Timely (SMART). Set goals that will assist you in achieving your aims and purposes of registering on the social media. If you appear as a clueless individual in the market, no client will want to associate with your brand. Know exactly what you want and set goals on how to achieve them.
3. Create a Content:
In social media marketing or management, content is king. It is what keeps or drives your customers away. Clients pay for the content you deliver to them on social media. Your content should be enticing and centred on what you do.
4. Know your market:
If you want your business account on social media to be effective, there is a definite need for you to know your market. In this step, it is essential that you carry out a SWOT (Strength, Weaknesses, Opportunity, and Threats) analysis to know what is lacking in the market and fill in the gap. Capitalize on the ignorance of the competition if you want to take over the market.
5. Create and Know your audience:
For an effective social media business account, your target audience should be the youths since they use the internet more. Dedicate time to knowing who your audiences are and what they may surely like. The more you know your audience, the better your chances of selling your products and services to them.
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6. Grow your audience:
The success of your social media account depends on the loyalty of your audience. Find ways on how to grow your social media followership as this can increase the number of leads generated.
7. Engage your audience:
From time to time, let the audience have a say on how the social media account is run, allow them to give their contributions on how to make the account better.
8. Learn new skills:
Skills are essential when it comes to managing a business social media account. Learn new skills and be abreast with recent developments in the market. Move with the market trend and always try to update your skillsets.
9. Choose your platform:
The total number of social media sites is on the increase. Your success or failure on the social media is dependent on how well you can convince your audience on the right platform. In choosing the right platform, take note of the following:
- Who is the service meant for?
- Who are the competitors?
- How effective is the social media?
10. Employ a Qualified Manager
Not everyone is gifted in the management of social media accounts. You can engage the services of a qualified social media manager or handler to see to the activities of the account. With the right skill and information, managing social media accounts for maximum returns is very easy.