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Social media management is not something everybody can be good at. Most often than not, the companies engage the services of a social media manager to assist with the running of their social media pages. Managing a social media account for clients involves some responsibilities on the side of the manager. These responsibilities such as engaging the clients and making sure they post the right content, building the client’s followership and selling them ideas that can make their page a great place to visit.
After several years of operating as a social media account manager, I have been opportune to use different management platforms, and I can boldly say I know the differences between them. Working with HubSpot for managing social media account has been one of the best experiences I have ever had in my entire career. Working with HubSpot has launched my clients and me into another dimension of social media management that is entirely out of the box.
While a lot of people understand the significant benefits attached to using HubSpot for managing social media accounts, there are still a few who have not been enlightened. To this effect, I have decided to put this article together to serve as a guide for the various benefits of using HubSpot for social media management and marketing.
1. Improved communication with clients
HubSpot allows clients to create a profile where they can log in and monitor how their social media account is being managed. With just a single click, they can see every work that has been done on their social media page, thus, assisting the manager and the client to have a better working relationship. HubSpot is one of the best ways to keep an up to date tab on all that is happening on your social media account. With HubSpot, the account owners can curate the already existing content and also add theirs if need be without even having to contact the social media manager. Using HubSpot for this purpose is very easy and requires little or no training.
2. Schedule social media posts in one place
There is nothing as scaring as having to create time-based social media posts. To a lot of people, this is a nightmare. With HubSpot, the need to log in and out of different post schedulers to post a time-based content can be taken care of. All posts can be scheduled with HubSpot. HubSpot achieves this by keeping all the client’s post, reports and contacts in a single page so that it can be accessed easily thus, making publishing very easy and gives the manager time to invest more in the creation of great social media content that will appeal to the viewing and reading pleasure of the clients.
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3. Brilliant reporting system
HubSpot comes integrated with a great social media reporting system which allows you to create excellent and wonderful reports on social media within a short period. As far as I am concerned, it is the most comprehensive social media reports I have ever used or come across. The social media reports on HubSpot are very easy to understand. It allows me to create simple and comprehensive reports to clients.
HubSpot displays the following information to the clients:
- Clicks Per Message
- Engagement Rates
- Interaction Per Message
- ROI
- Social Reach
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4. Monitor performance quickly and easily
Monitoring performance with HubSpot is effortless. After a successful login, you will be able to access all social media posts and see their performances at a glance. HubSpot provides you with the engagement and click-through rates of all your posts and hence, gives you the ability to see which of the posts need to be improved upon. It serves as enlightenment on the type of posts that will engage your visitors on social media.
5. Gives a clear understanding of ROI
The social media reporting system on HubSpot reveals how many new leads you have received from the social media accounts. This can enable your client to get a clear picture of their return on investments and also understand how their social media marketing is generating some income for their business.
6. Helps to build relationships with social media followers
There is nothing as important as building a great relationship with social media followers. With HubSpot, you can easily monitor the engagement of new followers on various social media platforms from a single inbox. It also grants you the rare privilege of monitoring the entire history of your business. You can quickly check the customer statuses, the number of emails opened and the total number of page views, thus allowing you to understand your customers better.
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There are several other things HubSpot can offer you as a social media account owner or manager, most especially when it comes to organising and managing media campaigns. We congratulate those who are already using HubSpot to manage their social media accounts. If you belong the few who are yet to engage this great tool, we suggest you do that ASAP.