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Web development with Hubspot can seem to be difficult, or very easy, depending on how skilled you are. Although Hubspot is a custom relationship management tool (CRM), it can also serve as a content management system (CMS).
Nonetheless, it is described as content optimisation system (COS) on the Hubspot portal. Hubspot as a web development platform incorporates your content to a complete marketing system, enhances it for easy access by the users, allows you to personalise it for particular viewers, offer SEO optimisation, provides mobile support, and much more.
Hubspot has sacrificed more time and resources continues to improve and develop their platform. Do you want to know about Hubspot as web development platform? If yes, you are at the right place. Continue reading below.
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Develop your website easily by yourself
With Hubspot, you are a web development master. You can quickly craft creative and beautiful web pages by just taking advantage of HubSpot’s website hosting. With this, you can choose from a pool of ready-made and the customizable template, or you can decide to quickly build your web pages from scratch with the help of an easy-to-use drag-and-drop template builder. Also, with our simple on-page editor, you can insert CTAs and forms, add copy and do a lot more.
Furthermore, your website will boast of a reliable uptime and superfast performance as it will be backed by a top-notch content delivery network and will support database-driven contents as well.
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Personalize and optimise
Your visitors aren’t the same and don’t have the same needs; so should your website too. Hence, your site needs to be flexible enough to suit every visitor.
You can design your website to automatically adapt to the distinct needs of your visitors by personalising your contents, forms, CTAs and HTML. By doing so, you can provide your visitors with better user experience and increase conversion rates simultaneously.
Also, you can optimise your web pages for search by using the built-in SEO recommendations and at the same time, keep your website secure with the also included SSL.
Optimize for mobile and Analyse performance
With HubSpot, your web pages are immediately made mobile-friendly. With its responsive design, your web pages will be mobile-optimised automatically and will adjust to any device your visitor is using – mobile or desktop.
Using HubSpot’s content staging tools, your team is offered a private environment to work on individual pages or an entire website and review the pages before they go live.
With its integrated analytics, you can easily keep track of how visitors are converted to customers through individual pages on your website and the overall growth of your website. This allows you to measure your site’s performance effortlessly and makes improvements much more accessible.
All-in-One Inbound marketing software
Marketing Automation
With marketing automation, you can study the behaviour of your leads and modify contents, emails, outreach and offers based on the action of each of your leads.
Landing pages
You can launch landing pages that automatically adapt contents for different visitors, perfect for all types of devices and add forms that are optimised for completion in one click.
Blogging
With our tools, you can publish significant, appealing and conversation-optimised contents. These tools ensure reliable formatting, reduce creation time and efficiently optimise contents for search.
Create exquisite templates for emails, personalise contents for individual recipients automatically, improve click-throughs and open rates by running A/B tests.
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Lead management
With lead management, you access to all interaction you’ve had with a contact and the contact’s info. With this data, you can create several personalised and hyper-targeted campaigns that will surely help to close more deals.
SEO
To gain more authority in search engines, build your contents around search engine optimised topics. Also, while creating your contents, it is best to get advice on as-you-type optimisation. With our integrated analytics, you can also measure real SEO ROI.
Social media
Automatically keep track of important conversations, activities and mention of brands. Schedule your social activities and post and publish when the right people see it.
Calls-to-Action
Make your CTAs irresistible to visitors, keep tabs on who clicks on which CTAs and optimise click-through rates by keeping track of performance over time.
Salesforce Integration
With bi-directional sync with Salesforce, you are provided with a record of every CTA click, email open and form submission. Use this data to close more deals and generate segmented lists.
Analytics
With our analytics, you offered an insight of your marketing funnel, and you get to see the impacts of marketing on the bottom line, and which marketing asset is doing the most work.
Double your Growth
You can use HubSpot to streamline and improve your marketing, by having your team, tools and data in a single place.
Conclusion
Hubspot as a web development platform is excellent. It is easy to use, and you get to enjoy a lot of benefits. We have discussed some of the characteristics of Hubspot being a web development platform. Go through them to learn more. Good Luck!