Over time, the appropriate and best methods for optimizing websites for search engines have evolved, and they keep continually changing. This, therefore, brings about the need to research and adapt to some new sets of rules as soon as they discovered.
As the search engines continue to go wilder in their algorithms, so is the need to get fiercer in developing new strategies to use these algorithms to your advantage. Over time, we have consistently tried to understand and come up with some of the unique and innovative SEO approaches. In this article, we will be revealing 8 of the most innovative strategies for improving SEO ranking.
1. Appropriate use of keywords
When it comes to keyword research and targeting, they will always change and evolve. An Innovative and unbeatable strategy to employ is the use of only high-performing keywords that are sure to drive in the relevant traffic to its intended website. Getting your keywords right is a major determinant of your failure or success in SEO rankings.
The ideal and right keywords is a combination of relevant keywords that are related closely to a particular industry or business. An excellent strategy to achieve this is to employ the use of long tail keywords which are more specific. For instance instead of making use of short tail keywords of about 1 – 3 words such as “make money online” you can go for the long tail word such as “how to make money online through blogging.” This not only improves your ranking but also drives only relevant and high-quality traffic who are interested in your content.
Furthermore, reduce the number of keywords that you focus on. This implies that instead of going for 20 – 30 short tail keywords as you have always done before now, going for just 2 – 3 long tail keywords will do the job better.
2. Work on your site speed
The speed at which your site loads not only affects your rankings on search engines but also annoys your audience. The average internet user has little patience when visiting a new website through search engines. Unless the user is familiar with your site, they will be unwilling to tolerate any delay in the slow loading of your web pages. This criterion also plays a significant role in boosting your SEO ranking.
3. Quality content over quantity content
Search engines rank a website with quality content over those with quantity content that lacks much quality to match. In fact, sites with lower quality contents or filled with copied contents are likely to get an adverse effect and lowered ranking.
Most of us are already familiar with the saying “content is king, ” and it is not far from the truth to even go further to say it is “kingdom” and can ultimately lead to an improved SEO ranking. Ensure that every single word of your pages is well optimized and watch your rankings rise. The primary focus here is to ensure that you come up with engaging and captivating contents for your readers. Google has a preference for all websites that can keep their readers engaged for a more extended period.
Check out tips for SEO friendly blog4. Keeping on page factors optimized
Through the use of strategic techniques, you can get quality backlinks from off page SEO. But to further boost your rankings, optimizing your on-page factors are also needed.
Below are some of the few things that you can take note to optimize your on-page factors:
- Ensure that you focus keywords are in Meta descriptions, headings as well as Meta titles.
- Make sure that the length of your titles and descriptions are neither too long nor too short.
- Check the relevance, and presence of Meta descriptions and title tags on every page of your website.
Also, make sure that you keep an eye on your conversion optimization aspects like video optimization, image optimization, site speed, as well as the aesthetics of the site.
5. Grammatical Errors are major turn off
Slight grammatical errors are sure to have a terrible impact on your website, therefore, ensure that your contents are well read and proofread before posting. This will have the adverse effect on your ranking by reducing your reader’s engagement as it tends to put off most readers. Every atom of the grammatical blunder in your write up should be fished out and removed.
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6. Keeping tabs on site analytics
There can be no improvement except your flaws are discovered and fixed. This is also applied in SEO, as your rankings cannot improve if you do not measure and note the effectiveness of your SEO efforts through your analytics.
The use of google analytics helps to keep track of your SEO campaigns. Asides the measurement of your site ranking, you should also keep an eye on improvements in engagements, any non-branded traffic as well as other parameters that can be used to track your progress.
7. Consider hiring ethical SEOs
“Gone are the days” when you can easily game Google through the purchase of links as well as over optimizing keywords to help increase your search rankings on the web. Now, there is a super-smart machine learning algorithm in place which is called RankBrain. Just like is expected of any artificial intelligence machine, RankBrain has been getting smarter each day as it keeps on understanding patterns and penalizing anybody that tries to “game” Google.
This leaves us with very few options such as hiring proven professionals who have proven track records in ethical SEO. This will surely go a long way in launching your site ranking.
8. Declare your intent
SEO has gone beyond just targeting a few keywords. You have to clarify your intents and ensure that your online presence portrays your brand. Flowing naturally, while communicating your business on your website will help your ranking just like every other strategy that has been shared.
Check out how to create Infographics that can improve your SEOConclusion
SEO can be likened to fishing rather than being compared to hunting. It is the bedrock of any successful marketing strategy. Having good SEO skills are excellent web management skills which result in well-organized information architecture as well as well written contents.
Once you are ready to improve your SEO ranking, go ahead and implement all these innovative approaches and watch your websites fly.