6 common misconceptions about Hubspot

Have you been wondering how to improve your business through inbound marketing strategies? Then, Hubspot is certainly the magic tool you’ve been missing.

Hubspot defines their software as an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.

Sadly, some business owners and companies deprive themselves of benefiting from Hubspot – one of the best and effective tools for improving business through inbound marketing strategies. They lose interest in Hubspot due to some misconceptions. Read further to see some of the misconceptions.

Here are the general, but dangerous misconceptions about Hubspot.

The Hubspot CMS doesn't have custom content types or modules

Custom content types or modules are vital components of a website. As a matter of fact, WordPress and Drupal have plugins and modules that can be mounted on a website to lengthen its functionality. Right from the time CMS was launched, Hubspot developed its custom modules. Therefore it is possible for you to write JavaScript, Hubspot’s server-side language (Hubl), CSS, and HTML and also develop modules that can be reused and also lengthen the functionality of Hubspot similarly to how the custom modules work in Drupal. In other words, you can also create custom content types or modules with Hubspot.

Nontechie users find it difficult to use Hubspot

One of the most common misconceptions about Hubspot is the fact that nontechie users find it difficult to use Hubspot. Most people think that Hubspot is too technical and that only techie users can make an efficient use of Hubspot. However, this is not true as Hubspot has different platforms on which they offer a guide to people on how to make a better use of Hubspot. With the guide on the use of Hubspot, you will have a better understanding of the features, and you will surely be able to make a better use of Hubspot without being a techie.

Web development cost for Hubspot is very high

Hubspot offers businesses with a lot of strategies and methods to improve their inbound marketing yields. Surprisingly, some business owners are yet to take advantage of the products and services rendered by Hubspot. This is as a result of the general misconception that the web development cost is very high.

However, there are a lot of agencies that offer quality work at a reasonable rate on Hubspot.

Hubspot is not entirely functional on mobile

With the improvements in technology nowadays, some customers prefer to interact or make business transactions in a way that is most comfortable for them. Undoubtedly, lots of customers will surely try to access your company’s website through their mobile phones. As a result of this, the general misconception that Hubspot is not fully responsive on mobile has scared several business owners away from using it.

Using built-in Responsive Design, Hubspot content built on the COS is automatically optimized for visitors from any device in case of simple designs with text and images. More complex designs can also be made responsive with some CSS tweaks. So you have absolutely nothing to worry about, and your customers can safely access your website through their mobile phones.

Hubspot offers no personalization for customer

To operate a fully functional and successful inbound marketing strategy, personalization for customers is very important. Personalization helps to maintain a good relationship between businesses and clients. But most people are of the opinion that Hubspot does not offer this feature for customers. Surely, this has discouraged some businesses from using Hubspot.

But the fact is HubSpot allows you to personalize your content (emails, site pages, landing pages) with any property that exists on a contact record, like their first name or company name.

Hubspot cannot give profound analytical dive

The place of a deep analytical dive on the web pages cannot be left out. It is very crucial that marketers can see their analytics and discover the aspects of their web pages’ content is bringing positive results and which is not making impacts at all. Hubspot offers this service. But some marketers think that Hubspot analytical services are not good enough. However, Hubspot is relentlessly working on providing the marketers with a better analytics service. And also a deep dive that can be interpreted easily also help the marketers in proving the ROI of a particular content.

In a nutshell

Hubspot is one of the best companies in their sphere. It also makes inbound marketing easier for marketers. It makes the buyers journey easy and smooth from Click to Close. It's Personalisation features, analytics, make it the preferred choice for the marketers.