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The performance of a website is something that always has and will still be a worry to every web developer, and the tracking of activities on one’s site will go a long way in assisting to take valuable decisions on how to best optimise the pages and post for better clicks and turnover rate. It will interest you to know that gaining access to your web performance will go a long way in assisting you to strategise plans on how to improve on your service delivery, and also change the way you relate with your clients by knowing what appeals to them or not.
With the use of HubSpot, you gain access to vital metrics on how your blog posts, landing pages and website pages are doing out there in the real world as pertaining to figures and percentages. By tracking your web performance with HubSpot, you also gain access to real equipment on how to improve SEO practices on your pages. By visiting the web performance pages’ report, you also gain access to all your page data in a single page with a single click.
In this article, we shall expose some overviews of the features for all the page’s report and the web performance, and also how to optimise the tabs of the individual pages.
Data sources
Data sources refer to the web page performance you see in HubSpot from your target domain. HubSpot then gathers the data for your web performance in the following ways;
HubSpot tracking code:
This is the code which gives HubSpot access to count your page view once it loads. The HubSpot tracking code will only be able to display your page once it can detect a view and the page appears within 30 minutes once the HubSpot tracking code on it is viewed.
Crawler:
HubSpot fetches your site’s code and gives you SEO recommendations. With the help of the HubSpot Crawler, HubSpot will crawl your website for SEO recommendations each time someone visits your site.
Click here to know Importance of local SEO for your business.
Pages Report
This feature is available on HubSpot by clicking Reports, followed by traffic analytics, then click on pages tab. You can make use of the drop-down at the top of the page to set the data range and frequency of your page data. By default, after tracking your web page performance, you will be able to see the data for all your pages. The pages can be filtered to look at your website pages, landing pages, and blog pages by clicking on all page types dropdown. This eases the stress of having to go through the whole pages before reaching your target post or page.
You can access your website performance over time by checking the chart at the top of the page. Click on the page views drop-down menu to select a metric to view in the chart and the columns that appear in the table can be customised by clicking on edit columns.
Here is the available metric you are likely to find in the pages report.
- Page
- Views
- Entrances
- Exits
- Avg. Time on Page
- Bounce Rate
- Exit Rate
- CTA Views
- CTA Clicks
- CTA %
Page details
Based on the information gathered by HubSpot crawler, you can see the optimisation for the individual pages. To do this, click on contents, landing pages, followed by website pages or blog. You will be required to click on the name of the post or published pages, then click on optimisation tab to see the details and recommendations available. All pages and post have an on-page SEO score. The scores can be recommended to improve the SEO of your post or page. With the SEO score, you will know which of the keywords have a low turnover rate, and you can also view the site’s ranked keywords, internal links, inbound and CTAs on your page by clicking on the links displayed in the left sidebar menu.
The HubSpot crawler also provides you with a manual report to recrawl off your page with HubSpot. To do this, you will have to scroll to the bottom of the page and click on the refresh page data to see the results. Click on troubleshoot if you don’t see any SEO data.
After successfully learning how to create your website pages in HubSpot, and placing them out there in the world to be viewed and explored, you can easily look back at the website pages and analyse how they have performed for you. You can quickly know which of the keywords and pages that are doing great and those that require an upgrade to perform better. Kindly check our article on tips and trick for web development startups for tips on how to create a great website with a tremendous turnover rate. Contact us now if you have any further questions on how to track your web performance by HubSpot.