How to Use Social Media for Lead Generation

With over 3.6 billion people using social media worldwide, it’s the right platform for businesses for lead generation. As a result, today many businesses have taken advantage of social media lead generation strategies and tactics to increase efficiency throughout the funnel – starting from building brand awareness to increasing sales conversions. But, if you haven't, remember you are losing out on major leads which will help you stay in touch with potential customers.

So, if you’re a marketer, startup business, or anyone interested in lead generation through social media, then keep reading this blog to find out how you can use social media to attract more leads.

Let’s get started!

• Social Media Lead Generation and its Importance
• Best Ways To Get More Leads on Social Media

Social Media Lead Generation and its Importance

Social media lead generation involves the process of gathering new leads through social media. A lead can be anyone who is interested in your products or services and shares information with you. The information could include anything from a name and email address to an occupation and employer's information.

By generating leads on social media helps both B2C and B2B marketers to identify the social media audiences that are interested in your business. In addition, this allows you to target them with relevant content and then turn them into paying customers.

Best Ways To Get More Leads on Social Media

Here are a few strategies you can use to get more prospects through Social Media.

1. Optimize your Social Media profile

Before planning your next social media lead campaign, ensure you have everything in place to collect leads organically. Below are the following you must have to help customers contact you, sign up for your newsletter, shop, and more from your profile.

• Add contact information

Your profile should include your contact information. But before adding them, make sure you can support customer inquiries-whether by phone, Messenger, email, or some other method.

• Create call-to-action buttons

Based on your goal, create relevant call-to-action button buttons, so that people know why they should click, and what they should expect to find.

For example, if you want to increase newsletter subscribers, add a Sign Up action button to your social media Page.

On the other hand, if you’re looking to schedule an appointment, add Book, Reserve, or Get Tickets buttons to your Facebook or Instagram profiles.

2. Share links of valuable content

Without compelling content, it is challenging to collect valuable leads.

So, if you have valuable insights about your product, share the links of your content on your social media page to gather relevant social media leads.

Remember, every business on social media is competing for attention. Hence, make sure the content you share has images that are sharp and eye-catching with clear links and tempting call-to-action. If you aim to generate leads, be sure your creative supports that goal.

3. Share Customer Testimonials as Social Proof

Having customer testimonials and stories on hand can be a source of social proof to acquire new prospects through social media.

According to Wyzowl, approximately two out of three people are more likely to purchase something after viewing a testimonial video that shows how a business, product, or service has helped someone similar to them.

So, frequently share engaging video testimonials of how clients have benefited from your products and services.

4. Run Contests

One of the ways for lead generation in social media is running a contest. It may seem overused. Yes, that's true. However, it still works.;

You can run contests for two reasons. First of all, you get many leads that can be beneficial to your business. Secondly, the participants of the contest will share it with more people. This increases the post's reach even more.

The only negative aspect of running social contests is that you cannot expect every lead gathered this way to be relevant. So, lead nurturing is necessary for filtering relevant leads.

5. Create a Great Lead Magnet Offer

Another strategy to generate leads from social media is launching compelling lead magnet offers such as discount codes, case studies, live videos, webinars, whitepapers, and more.

In most cases, businesses conduct webinars on a particular topic with advanced registration. The idea here is to collect maximum leads as possible. Keeping registration in advance, most people will not even attend the webinar. However, it will help you generate relevant leads.

You can even add links to your webinar, or forms/polls to convert viewers into leads.

6. Use geo-targeted search

Location-based targeting is also available on social media platforms. Marketers can use this to send promotions to a targeted audience. Users can receive gated content and be targeted with lead generation ads or polls to get feedback.

7. Click through to a landing page

The purpose of a landing page is to convert leads into customers. So, once you’ve convinced someone to click on your link, don’t disappoint them with a poor landing page.

It is vital that the landing page must be relevant to the campaign. When someone clicks on your link, they should be able to find the product or information they are seeking. Someone who doesn't see the corresponding content is more likely to close the window or forget why they clicked in the first place.

Hence, have user-friendly landing pages that are visually seamless and easily readable. A clear path should be provided for users, and they should be treated as personal as they can.

Furthermore, if your landing page involves a form, keep it simple. If possible, pre-fill the form with the available information. Doing this increases the chances of someone completing the form.

8. Use Social Media Lead Ads

Facebook, Instagram, Twitter, and LinkedIn are now offering ‘Lead Generation Ads. These allow marketers to collect leads directly from social media users with targeted marketing right from the platform.

To fill out a form, they don't even have to click on those ads and go to a landing page. It is an easy process. Users can simply click on the form and fill it out. As a result, they will receive either an ebook or a gated content for free.

Conclusion:

The process of generating social media leads takes time. It doesn't happen overnight. Even marketing experts get confused when they can't generate relevant leads from social media using lead generation best practices. Therefore, it’s better to partner with an award-winning Marketing and Technology (MarTech) company like Inboundsys to generate leads through social media.

We are the most experienced and oldest Hubspot partner agency in India with a team of most experienced Hubspot CMS experts, inbound marketing strategists, web developers, SEO experts, and UI/UX, professionals.

What are you waiting for? Book a meeting now to achieve more leads through social Media!