How to Use Social Media for Lead Generation
With over 3.6 billion people using social media worldwide, it’s the right platform for businesses for lead generation. As a result, today many businesses have taken advantage of social media lead generation strategies and tactics to increase efficiency throughout the funnel – starting from building brand awareness to increasing sales conversions. But, if you haven't, remember you are losing out on major leads which will help you stay in touch with potential customers.
So, if you’re a marketer, startup business, or anyone interested in lead generation through social media, then keep reading this blog to find out how you can use social media to attract more leads.
Let’s get started!
Social Media Lead Generation and its Importance
Social media lead generation involves the process of gathering new leads through social media. A lead can be anyone who is interested in your products or services and shares information with you. The information could include anything from a name and email address to an occupation and employer's information.
By generating leads on social media helps both B2C and B2B marketers to identify the social media audiences that are interested in your business. In addition, this allows you to target them with relevant content and then turn them into paying customers.
Best Ways To Get More Leads on Social Media
Here are a few strategies you can use to get more prospects through Social Media.
1. Optimize your Social Media profile
Before planning your next social media lead campaign, ensure you have everything in place to collect leads organically. Below are the following you must have to help customers contact you, sign up for your newsletter, shop, and more from your profile.
- Add contact information
Your profile should include your contact information. But before adding them, make sure you can support customer inquiries-whether by phone, Messenger, email, or some other method.
- Create call-to-action buttons
Based on your goal, create relevant call-to-action button buttons, so that people know why they should click, and what they should expect to find.
For example, if you want to increase newsletter subscribers, add a Sign Up action button to your social media Page.
On the other hand, if you’re looking to schedule an appointment, add Book, Reserve, or Get Tickets buttons to your Facebook or Instagram profiles.
2. Share links of valuable content
Without compelling content, it is challenging to collect valuable leads.
So, if you have valuable insights about your product, share the links of your content on your social media page to gather relevant social media leads.
Remember, every business on social media is competing for attention. Hence, make sure the content you share has images that are sharp and eye-catching with clear links and tempting call-to-action. If you aim to generate leads, be sure your creative supports that goal.
3. Share Customer Testimonials as Social Proof
Having customer testimonials and stories on hand can be a source of social proof to acquire new prospects through social media.
According to Wyzowl, approximately two out of three people are more likely to purchase something after viewing a testimonial video that shows how a business, product, or service has helped someone similar to them.
So, frequently share engaging video testimonials of how clients have benefited from your products and services.
4. Run Contests
One of the ways for lead generation in social media is running a contest. It may seem overused. Yes, that's true. However, it still works.;
You can run contests for two reasons. First of all, you get many leads that can be beneficial to your business. Secondly, the participants of the contest will share it with more people. This increases the post's reach even more.
The only negative aspect of running social contests is that you cannot expect every lead gathered this way to be relevant. So, lead nurturing is necessary for filtering relevant leads.
5. Create a Great Lead Magnet Offer
Another strategy to generate leads from social media is launching compelling lead magnet offers such as discount codes, case studies, live videos, webinars, whitepapers, and more.
In most cases, businesses conduct webinars on a particular topic with advanced registration. The idea here is to collect maximum leads as possible. Keeping registration in advance, most people will not even attend the webinar. However, it will help you generate relevant leads.
You can even add links to your webinar, or forms/polls to convert viewers into leads.
6. Use geo-targeted search
Location-based targeting is also available on social media platforms. Marketers can use this to send promotions to a targeted audience. Users can receive gated content and be targeted with lead generation ads or polls to get feedback.
7. Click through to a landing page
The purpose of a landing page is to convert leads into customers. So, once you’ve convinced someone to click on your link, don’t disappoint them with a poor landing page.
It is vital that the landing page must be relevant to the campaign. When someone clicks on your link, they should be able to find the product or information they are seeking. Someone who doesn't see the corresponding content is more likely to close the window or forget why they clicked in the first place.
Hence, have user-friendly landing pages that are visually seamless and easily readable. A clear path should be provided for users, and they should be treated as personal as they can.
Furthermore, if your landing page involves a form, keep it simple. If possible, pre-fill the form with the available information. Doing this increases the chances of someone completing the form.
8. Use Social Media Lead Ads
Facebook, Instagram, Twitter, and LinkedIn are now offering ‘Lead Generation Ads. These allow marketers to collect leads directly from social media users with targeted marketing right from the platform.
To fill out a form, they don't even have to click on those ads and go to a landing page. It is an easy process. Users can simply click on the form and fill it out. As a result, they will receive either an ebook or a gated content for free.
Conclusion:
The process of generating social media leads takes time. It doesn't happen overnight. Even marketing experts get confused when they can't generate relevant leads from social media using lead generation best practices. Therefore, it’s better to partner with an award-winning Marketing and Technology (MarTech) company like Inboundsys to generate leads through social media.
We are the most experienced and oldest Hubspot partner agency in India with a team of most experienced Hubspot CMS experts, inbound marketing strategists, web developers, SEO experts, and UI/UX, professionals.
What are you waiting for? Book a meeting now to achieve more leads through social Media!
Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.
Subscribe Here!
Posts by Tag
- business (62)
- website (61)
- Inbound Marketing (48)
- SEO (45)
- hubspot (28)
- social media (25)
- Web Design (23)
- search engine optimization (19)
- wordpress (19)
- marketing (18)
- Web development (15)
- marketing strategy (15)
- small business (13)
- lead generation (12)
- Strategy (11)
- rankings (11)
- digital marketing (10)
- CMS (8)
- content marketing (8)
- conversion rate (8)
- email marketing (8)
- hubspot marketing (8)
- marketing automation (8)
- website ranking (8)
- Blogging (7)
- Hubspot Agency (7)
- Responsiveness (7)
- SEO Rankings (7)
- Target audience (7)
- local seo (7)
- theme (7)
- Conversion rate optimization (6)
- Customer (6)
- User-Friendly (6)
- call-to-action (6)
- hubspot development (6)
- responsive website (6)
- social media management (6)
- #marketingagency (5)
- Inbound Mеthоdоlоgу (5)
- ROI (5)
- Technical SEO (5)
- business plan (5)
- digitаl mаrkеting (5)
- ecommerce (5)
- keywords (5)
- lead nurturing (5)
- marketing campaign (5)
- responsive web design (5)
- search engine ranking (5)
- social media marketing (5)
- web pages (5)
- website architecture (5)
- website design (5)
- wordpress web development (5)
- CRM (4)
- Campaigns (4)
- SEO Strategy (4)
- SEO analysis (4)
- content (4)
- conversion rates (4)
- development (4)
- google analytics (4)
- internetmarketing (4)
- leads (4)
- navigation (4)
- online business (4)
- online presence (4)
- qualified leads (4)
- search engines (4)
- webdesign (4)
- wordpress themes (4)
- #CMSplatform (3)
- Hubspot CRM (3)
- Hubspot development agency (3)
- Outsourcing (3)
- Project management (3)
- SEO optimization (3)
- User Experience (3)
- blog (3)
- blog content (3)
- branding (3)
- digital channels (3)
- e-commerce (3)
- email (3)
- email campaigns (3)
- hubspot partner agency India (3)
- inbound leads (3)
- marketing funnel (3)
- off page seo (3)
- on page seo (3)
- online marketing (3)
- positive ROI (3)
- responsive webdesign (3)
- seo campaigns (3)
- services (3)
- social media strategy (3)
- web developers (3)
- website marketing (3)
- website navigation (3)
- website optimized (3)
- website speed (3)
- website traffic (3)
- Agency (2)
- CDN (2)
- Content optimization system (2)
- GDD (2)
- Hiring (2)
- Hubspot CMS (2)
- Hubspot COS (2)
- Hubspot onbording (2)
- Inbound Marketing and Traditional Marketing (2)
- Marketing challenge (2)
- Marketing qualified leads (2)
- Optimize (2)
- Plugins (2)
- Quality content (2)
- SEO functionality (2)
- SERP (2)
- Startup (2)
- advertising (2)
- attract more traffic (2)
- best content marketing tools (2)
- best practices (2)
- brand awareness (2)
- brand logo (2)
- brands (2)
- business needs inbound marketing (2)
- buyer persona (2)
- campaign strategy (2)
- competitors (2)
- content creation (2)
- content marketing tools (2)
- content schedule (2)
- content strategy (2)
- cta (2)
- customer relationships (2)
- customers (2)
- design (2)
- digital marketing strategy (2)
- email tracking (2)
- generate leads (2)
- growth driven design (2)
- higher conversion rate (2)
- homepage (2)
- homepage design (2)
- hubspot 2019 (2)
- hubspotagency (2)
- hubspotcrm (2)
- hubspotwebsitedevelopment (2)
- images (2)
- infographics (2)
- integration (2)
- interactive (2)
- landing pages (2)
- lead conversion (2)
- lead nurturing emails (2)
- lead nurturing strategy (2)
- loading speed (2)
- marketing tool (2)
- marketing tools (2)
- mobile friendly (2)
- mobile website (2)
- on page (2)
- optimization (2)
- planning (2)
- qualified lead generation (2)
- redesign (2)
- sales (2)
- sales conversions (2)
- screen size (2)
- search engine results page (2)
- security (2)
- social interaction (2)
- target customer (2)
- target customers (2)
- typography (2)
- web development agency (2)
- web hosting (2)
- webpage optimization (2)
- website performance (2)
- website visits (2)
- wordpress developer (2)
- wordpress responsive website (2)
- A/B testing (1)
- About Us (1)
- Act-on (1)
- AeroLeads (1)
- Blog Editorial Calender (1)
- Blog Types (1)
- Blog Writing (1)
- Blog length (1)
- Blogging Guide (1)
- Browser caching (1)
- Compression (1)
- Content Delivery Network (1)
- Content creator (1)
- Creative Content (1)
- Credibility (1)
- Cybersecurity (1)
- Development Work (1)
- Effective way of lead conversion (1)
- FAQ (1)
- Graphic Design (1)
- H1 tag (1)
- HubSpot Integration Developer (1)
- Inbound links (1)
- Inbound marketing team (1)
- Infusion Soft (1)
- Internet (1)
- Launchpad website (1)
- Lead and contact management (1)
- Live streaming (1)
- Marketo (1)
- Mobile first design (1)
- Outbound Marketing (1)
- Page visit (1)
- Pandadoc (1)
- Pay-Per-Click (1)
- Positive Result (1)
- Products (1)
- Pros and Cons (1)
- Pros and Cons of using flat design (1)
- Rеѕроnѕivе Dеѕign (1)
- SEO package (1)
- Smart CTAs (1)
- Smart marketing (1)
- Social media shares (1)
- Topics (1)
- Transparency (1)
- Typography rules (1)
- UI (1)
- URL (1)
- UX (1)
- UX design (1)
- Unbounce (1)
- VOICE SEARCH (1)
- Vertical stack Navigations (1)
- Zoho (1)
- advertising cost (1)
- advertising strategies (1)
- advertisment (1)
- aesthetics value (1)
- analytics (1)
- analyze (1)
- art of typography (1)
- average blog length (1)
- aweber (1)
- bangalore (1)
- better experience (1)
- blog metrics (1)
- blog post (1)
- bloggers (1)
- blogging tips (1)
- blogs (1)
- brand advocate (1)
- brand building (1)
- brand message (1)
- brand name (1)
- brand voice (1)
- branding statement (1)
- brochure website (1)
- business app (1)
- business award (1)
- business blog (1)
- business life (1)
- button (1)
- button color (1)
- button shape (1)
- button text (1)
- card style navigations (1)
- checklist (1)
- click-to-call (1)
- colors (1)
- column style layout (1)
- company (1)
- company branding (1)
- competencies (1)
- competitor (1)
- complelling headline (1)
- confirmation page (1)
- contact information (1)
- content management system (1)
- content plan (1)
- content production (1)
- content promotion (1)
- content strategies (1)
- convert visitors (1)
- corporate brand (1)
- customer satisfaction (1)
- customized websites (1)
- desktop computer (1)
- developers (1)
- development agency (1)
- development team (1)
- digital analytics (1)
- digital marketing plan (1)
- digitаl рlаtfоrmѕ (1)
- drive traffic (1)
- drive traffic to your website (1)
- drumup (1)
- dynamic (1)
- e-commerce sites (1)
- easiest CMS (1)
- effective lead nurturing (1)
- effective lead nurturing strategy (1)
- effective website (1)
- efficient sale strategies (1)
- email campaign (1)
- email layout (1)
- email subject line (1)
- email template (1)
- encrypt (1)
- essential components (1)
- exceptional website (1)
- fast website (1)
- features (1)
- flat design (1)
- font size (1)
- font type (1)
- fonts (1)
- full screen Navigation (1)
- geo tag (1)
- geographical limitations (1)
- google crawler (1)
- google my business (1)
- google review (1)
- graphic (1)
- greater revenue (1)
- greater sales (1)
- growth (1)
- hamburger icon (1)
- happiest customer impact award (1)
- higher rankings (1)
- horizontal style (1)
- hubspot 2018 (1)
- hubspot life (1)
- hubspot partner (1)
- impact award (1)
- importance of local seo for your business (1)
- impression (1)
- inboundsys (1)
- increased visibilty (1)
- independent brand (1)
- landing page (1)
- layout (1)
- lead (1)
- lead agency (1)
- lead management (1)
- lead nurturing system (1)
- leadsquared (1)
- live chat (1)
- local ranking (1)
- long blog post (1)
- long tail keyword (1)
- loyal customers (1)
- mailchimp (1)
- marketers (1)
- marketing budget (1)
- marketing channel (1)
- marketing goals (1)
- marketing investments (1)
- marketing optimization software (1)
- marketing success (1)
- marketing team (1)
- marketing transformation (1)
- mega menus (1)
- meta description (1)
- migration process (1)
- mobile devices (1)
- mobile optimization (1)
- mobile websites (1)
- more sales (1)
- more traffic (1)
- moz (1)
- navigation bar (1)
- navigation system (1)
- nonresponsive website (1)
- online audience (1)
- online purchase (1)
- online services (1)
- open source technology (1)
- operating system (1)
- page content (1)
- page speed (1)
- page title (1)
- partnership (1)
- pixel tracking (1)
- professional blogging (1)
- promotions (1)
- psychology (1)
- publication date (1)
- quality leads (1)
- remote team (1)
- remote team for your web development needs (1)
- response time (1)
- responsive (1)
- responsive layouts (1)
- return on investment (1)
- revenue (1)
- rules of typography (1)
- sales copy (1)
- sales hub features (1)
- sales pipeline (1)
- sales qualified leads (1)
- search engine (1)
- search results (1)
- seo outcomes (1)
- seo techniques (1)
- serps (1)
- shorter blog post (1)
- single URL (1)
- single page site (1)
- site maintenance (1)
- site navigation (1)
- site visitors (1)
- slide out navigation (1)
- slow performance of the website (1)
- smart content (1)
- social content (1)
- social informing services (1)
- social media presence (1)
- social media site (1)
- social media websites (1)
- social networking (1)
- social offering (1)
- social video sharing (1)
- static design (1)
- success story (1)
- taget audience (1)
- target audiences (1)
- testimonials (1)
- tracking pixel code (1)
- traditional marketing (1)
- traditional web design (1)
- trends (1)
- user interface (1)
- user-friendliness (1)
- userinterface (1)
- vertical navigation (1)
- visibility (1)
- web designers (1)
- web host (1)
- web hosting services (1)
- web management software (1)
- web presence (1)
- web-hosting services that you can consider (1)
- webpage (1)
- website layout (1)
- website strategies (1)
- website traffic ensure quality leads (1)
- word press (1)
- zendesk chat (1)
- оutbоund strategies (1)
- соntеnt mаrkеting (1)
Comments Form