"It takes a change to make a change."
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A sustainable organisation or business is the one, which will embrace changes with passing years to be relevant at that time. In the fast-changing world, as the time passes, the business scenarios will change with newly emerging technologies, modern work culture, business transactions, business priorities and goals.
Inboundsys, after its successful run for more than five years, is on the verge of the transformation in its vision, business channels, technological adoption, work culture and branding. With these thoughts and thinking, we have come up with a new logo for Inboundsys, which will reflect and represent our newfound vision.
INBOUNDSYS IS BOLD, BALANCED AND BIG!
A logo is not only a brand image of an organisation, but it also represents company values, mindset, and energy. The new logo is designed to symbolise our fresh thinking and mentality for 2018. This new logo is a reminder for the team and our organisation of our new mindset for the growth and what we need to do to achieve the same.
The design of the new logo is a representation of three principles. Viz, bold, balanced and big.
Bold: Inboundsys is a steady organisation with consistent and continued growth over the years, and somewhere we feel that we are playing safe for long. A safe zone is a great place to be, but playing safe for long has a limitation, and hence we will be bold in our thinking to diversify business channels and will explore new opportunities and possibilities to scale up and grow the business.
Balanced: Being bold and taking disruptive steps is brave, yet we will make sure to be well balanced in our new executions to keep the current growth intact and not to get affected with new ventures and to lose the momentum and growth we have achieved so far.
Big: We are very ambitious about our growth in 2018, and we will grow big. The realisation of our ambition and success is only possible if we can meet the customer needs, clients success, build strong business relationships, partnerships, solve significant problems and so on.
It's quite an emotional thing to bid farewell to our first logo which has served all these years with great success and brand identity globally. In business, any step towards the betterment of growth is accepted positively, and we hope that Inboundsys will be bold, balanced and big in all dimensions and directions going forward.
I would like to hear your opinion, comments and suggestion about the new logo and its design. Please comment below and share your thoughts.