10 best strategies to drive traffic to your website

You already have a website, and you just run out of ideas on how you can drive traffic to it? Don't worry... We're here to cover your back.

Here are the 10 best strategies you can use to drive traffic to your website:

1. Content Marketing

As you probably already know, offering valuable content on your website is one of the best ways to show your audience that you're an expert on the field. Providing them with the content they are looking for, with the solutions to their problems, is one of the best ways to drive more traffic to your website.

Even though content marketing can be a strategy that can take a lot of time, the truth is that you can repurpose your best content. For example, you can take some of your best posts and convert them into a video, for instance. This way, you're covering both people who prefer to read a post and individuals who prefer to watch a video.

2. SEO

SEO is a long-term strategy that can work well. You need to make sure that your website is fully optimized not only regarding meta tags, as well as concerning loading speed.

There are three additional factors that you really can't forget about - the loading speed of your website, it needs to be a secure site (HTTPS and not simply HTTP), and you need to make it full-responsive. Google tends to put a lot of relevance on these three factors.

3. Social Media

You already know that social media is essential for business. From Facebook to Twitter, LinkedIn, Instagram, Pinterest, and YouTube can help you become an influencer in your industry.

When you're considering a social media strategy to drive traffic to your website, you can follow different paths. You can turn your social media pages to a way of communicating directly with customers and people interested in your services or products, or you can take advantage of their paying ads. The truth is that they both work and can drive a lot of traffic to your website.

4. Google Adwords

Google Adwords or PPC (Pay Per Click) campaigns should also be a part of your primary marketing plan to drive traffic to your website. The truth is that you just need to find the right keywords to target and make the most appealing and engaging ads.

Please note that more and more traffic from Google Adwords and other PPC networks is coming from mobiles. So, before you start any paid campaign, make sure that you have a well-optimized website that is fully-responsive (or that you have a mobile version).

5. Influencers

There's no question that one of the best ways to drive highly-targeted traffic to your website is when your site (or you) is mentioned by an Influencer. The truth is that Influencers have a lot of people following them. And each one of these individuals trusts what they say, trust their opinion. So, when the Influencer mentions a website, most people will tend to check it out.

One of the most difficult parts of adopting this strategy is to meet an influencer and persuade him to mention your website to his audience. Note that the best approach is never to come out of the blue and ask for something like this. Instead, you should try to follow him on the different social media platforms, make some comments on his content, share it, and only then approach with cautious; The truth is that Influencers are contacted every day by many different people. So, make sure that you have something to offer in return for such a huge favor he might be doing you.

6. Guest posts

Guests posts are another great way to brand your business. When you are writing for a high-quality website on your niche, this can drive a lot of traffic to your site.

Even though there are a lot of opportunities with this strategy, the truth is that you'll need to be persistent and you'll even need to pay for a post on some occasions. If you're thinking about whether you should pay or not, just make a research about the website itself, the kind of traffic it has, to know what you can expect in return.

7. Target better keywords

When you're trying to promote your business or brand, or even trying to write the best ads for your PPC campaigns, you might have some difficulties. The truth is that most website owners can't think as if they were one of the clients, just as if they are getting in touch with a new product or service. Sometimes, it is even better to hire someone external to the business to write them. And the same goes for your keywords. Most probably, you're missing out some of the most important keywords on your website, and you're targeting others that just don't make sense to your targeted audience.

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8. Participate in relevant industry forums

Forums and communities, in general, continue to be a huge part of an online business. After all, you can build a great reputation in some of these places, and this can easily translate into more traffic, more clients, and sales. So, make sure that you discover the most important ones on your niche and start participating.

Just make sure that you're not just there to show off your brand or business. Try to provide a good help and support instead.

9. Use podcasts and webinars

Most people love podcasts and webinars. Most of your audience is looking for the same answers, and you know how them. So, why not being helpful and provide them with an awesome content?

10. Watch your competitors

Since every industry is an industry and the same marketing strategy can work extremely well for one and incredibly dangerous for another, you need to make sure that you choose your marketing strategies wisely.

To do this, nothing better than looking at what your main competitors are doing and seeing where their traffic is coming. As soon as you know this, it will be easier to establish a plan and follow it.