Vital tips for web design of an e-commerce sites

Web design of an e-commerce site is to make the process move as easy and as quick as possible. Designing an e-commerce site can be quite tough without the right tips. However, with the proper guidelines, you can get it done super easily, and as fast as possible. It is essential that you know these tips. And that is why we have taken time to come up with the vital tips that you need for web design of e-commerce site. Do you want to know the crucial tips that you need? Since that is why you are here, just sit back, and read further.

Tips for e-commerce website design

In one way or the other, you have once been in a situation where you seek to purchase an excellent online, and a fantastic product with a very affordable price pops up on your screen.

The pop up attracts you, and you simply follow the link to check out the website, but you immediately exit the website as fast as possible. Perhaps this is because the site is too clumsy. Some other occasions, the link leads you to a good-looking website, and you take your time to check the products on the site.

Also, while the aesthetics of an e-commerce site can be of help, designing an e-commerce site is more than just the beauty. What is more imperative is the ease and how fast the user can complete an order from the landing page. With this, the user can buy his or her product in no time, and you get the money. An excellent e-commerce web design is more about gaining prospective customers via the procedure.

Below are few crucial tips you can make use of in designing e-commerce sites:

Give users the opportunity to enhance their preferences

When a user is in the process of locating what he or she wants to buy, on your e-commerce site, the ability to sieve their choices will save them the time, and stress of searching through all the products. This is much more needed when the customer needs to check for sizes of shoes, clothes, etc. Prospects do not like to find their choice of product, only for them not to find their sizes.

Click here to know the Web design trends for 2018.

Allow customers to reverse their options too

In a case where a customer filters his or her options, they can, later on, decide to go for another product. Therefore, it is vital for you to give them the chance to erase the formal navigation so that they will not have to click the back button. Clicking the back button can be repetitive, or might even end their browser connections.

Make the search bar very accessible

Most times, we fail to recognize how our e-commerce site’s search bar is used over, and over again. When a user visits the site to purchase a particular product, and he or she cannot find it on the landing page, they just have to search for the product. Thus, it is crucial that you make the search bar the main focus while designing your e-commerce site. Also, it can make customers stick around for more time, as they are sometimes tempted to search for more products.

Utilize excellent photography

An E-commerce site is all concerned with you checking out whatever you want to purchase with your eyes as you mostly don’t get to see the product physically until it is delivered to you. Hence, utilizing a fantastic design and photography is a sure way of getting more prospects. Do you want to include tiled thumbnails or product slideshows in your design? If yes, then you have to be keener about the quality of the images. Poor and blurry images can reduce the quality of your e-commerce site, thereby reducing your sales.

Design the shopping cart to be noticeable

Online buyers that are more advanced hate to be directed to the basket page each time they include a product. In other words, the shopping cart should be noticeable on every page of your e-commerce site.

A lot of e-commerce site designers prefer to make use of a sidebar for the shopping cart, but we discovered that it chokes treasured promotion area. Consider the shopping cart was staying with the search bar. Each of them has to be on every page of your e-commerce site. Hence, find a way to combine them to achieve a clear site.

Also, the shopping cart must have more details than just the number of items it contains. Think of utilizing the products’ thumbnails to make it livelier.

Allow for easy navigation

When designing a big e-commerce site, there might be more categories. Nonetheless, super menus or fly-out can be a good way of preventing clumsiness while allowing for easy navigation through your e-commerce site. Making use of the fly-out menus makes it modest and efficient. You only make the site difficult to navigate when you try to be much more decorative. Also, you can make use of breadcrumbs to make it easy for users to navigate through the website.

Create a newsletter signup form

Constructing a robust email list can be time-consuming. But you cannot underestimate how valuable it can be for promotion, particularly during festive periods. You can reach your targeted customers through their emails. For that reason, creating a newsletter registration form on your e-commerce site is paramount. What’s more, you should make your newsletter registration form more compelling than that of other sites.

Remove checkout disturbances

The moment your prospect continues to check out of the site, you should make it very easy for them to finish their order. Thus, you should get rid of all distractions like adverts, and sidebar navigation. When the checkout page has too much content, it makes it less appealing. Sites with single-page checkouts are rated higher than others. Nonetheless, if the prospects have to go through more than one step to check out, you should make it clear to them.

Conclusion

Wed designers are employed because they are perceived to be more knowledgeable, and can offer the best in designing e-commerce sites. Although your client can only be thinking of the margins, you need to make them realize how much the tips as mentioned earlier will positively impact the site. And if there are other tips that you have learned in designing e-commerce sites, use them. Good Luck!