5 tools everyone in the e-commerce industry should be using

E-commerce provides great opportunities for businesses to convert more sales reach greater numbers of customers and ultimately realize more revenues. However, the internet is a large place and it is sometimes difficult to reach the right audience in order to grow your business. Further, a lot of changes take place online, such as search engines changing the way they rank pages, consumers changing their browsing habits and many other variables that can affect the way you do business. It is therefore important to ensure that you have the right tools for effective e-commerce. Below are five great tools that everyone in the e-commerce industry should be using:

1. Hubspot

Hubspot is sales and marketing management software that helps users attract the right site visitors, convert leads and create loyal customers. Using a variety of features, it helps businesses manage the CRM, marketing and sales functions for greater and more effective customer engagement. Users can manage their customer information without having to use bulky spreadsheets, create, automate and manage marketing efforts and increase sales and productivity with a number of specialised tools.

Click here to know Top Shopify Developers

2. MailChimp

Mailchimp is email marketing software designed to help users get the most out of their email marketing campaigns. It comes with a number of tools, templates and design options to help users create great email templates and newsletters to capture their target audience. Users can send personalized and targeted messages to contacts on their email list, tag subscribers, track leads and customers and take advantage of many other features.

3. Wordpress

Wordpress gives you the opportunity to create great websites and blog posts that attract large numbers of traffic. Offering a large number of features such as search engine compatibility, customizable themes, media management, thousands of plugins and many others, it is the ideal tool for creating a website that stands out from the rest.

4. Google analytics

All your email and ecommerce marketing efforts may come to nought if you do not take the time to analyze how visitors to your site are interacting with your page. Google analytics is a free tool that you can use to analyze your visitors’ behaviour, gauge your site’s performance, gain greater insight into the people who visit your page, and use all this information to improve user experience.

5. Zendesk chat

Zendesk chat is customer support software that allows website owners to chat and interact with visitors to their site in real-time in order to improve their customer experience.

Ecommerce tools help you market your business better, track your site’s performance, improve on customer service and perform many other tasks that go into a successful ecommerce enterprise. There is an abundance of ecommerce tools out there and sufficient research should reveal the ones that will work best for you.

We are recognized as a top E-Commerce Design & Development Company on DesignRush