Technical SEO and why does it matters?

Ever wondered why your website is not getting ranked well in search engines even after you have a strong on-page and off-page SEO implementation? The reasons can be anything but the primary issues in most of the cases in that your website is not well optimised technically so that search engines can access, crawl and index.

What is a Technical SEO?

Technical SEO is the fundamental building block of any SEO strategy and its the driving force for your website to drive traffic and get listed in SERP's. Technically, it is a process to set up which will make your site and web pages to be easily accessed by search engine bots, crawl all listed pages, and get indexed by search engines.

You may have the best content marketing strategy but in the first place if your website is difficult to access by search bots, then all your content strategy collected together you have cant get you the desired results.

Technical SEO has to be adopted at a very early stage of website planning or redesign so that it can be most effective. However, you can also carry out Technically SEO at a later stage, but it will require more efforts and even much more efforts if the website is extensive.

Why Technical SEO matters?

• Your on-page and off-page SEO can be effective only if the search bots can crawl your pages. And hence its crucial to make way to search bots to access your website easily.
• A competitive advantage over your niche websites. A well thought technical SEO strategy could help you distinguish your website from your competitors and boost its performance.
• Technical SEO helps you to get in-depth analysis of your content strategy and website performance which in turn can be a roadmap for further enhancement and optimisation.
• Strategically planned technical SEO will not only help Google search engine but also make it easier for other search engines to access your website and pages effortlessly.
• Though technical SEO will not directly help you in ranking higher on SERP's but will make a path for other ranking factors to work as planned and to get the desired results.

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When should you plan for Technical SEO audit?

• When there is a poor SERP ranking and drop in SEO organic visits.
• During website redesign, New website planning, Migrating a website to other platforms.
• When you are planning for multi-lingual and multi-language sites.
• When you have penalised by Seach Engine and are not being listed in SERP.
• When the performance of your website is not as expected.
• When you are planning to scale your site.
• When integrating your website with other platforms.
• When migrating from one server to another server.

What is the process and steps involved in the Technical SEO?

To help you understand technical SEO execution and checklist items in detail, I have come up with this eBook which will give you a brief introduction and higher level understanding of the subject. This eBook covers most of the topics of technical SEO and can be your guide map when you plan for a website redesign or building a website from scratch.

This eBook will help webmasters, content marketers, web designers and SEO experts to include Technical SEO as a part of their web design and web marketing strategy right from the start which will help you to get your website and pages indexed and rank higher on search engines.

Download the eBook by clicking on the CTA below.