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The major aim every business owner wants to achieve with his or her website is to get more leads for their businesses. But as everyone knows that your sales do not only depend on the number of leads that you can generate, but also on the number of qualified leads that you can get and convert. You do not want just to keep gathering email addresses from each that logs on to your website, and there is no increase in your sales.
The financial health of your business rests majorly on the consistent stream of sales openings. But going beyond the perfect strategy that connects your marketing, and sales, the “commerce engine” will only work in a situation where the sales qualified leads are consistent, and you can convert them into customers.
As said earlier, it is not enough for you to just generate leads for your business. It is crucial that the leads you generate are in a way linked to the services and products that you offer. In a situation where the generated leads are not qualified, business owners have to put in more time, and funds to make their prospects seal the contract.
There are other cases where the organisation put in more effort and funds to try to convert prospects that did not intend to buy anything. And knowingly to everyone, this leads to increase in the customer acquisition costs (CAC).
Now you can be wondering how then you can get more qualified leads. There is little or no reason to worry as we will be given seven different ways by which you can get more qualified leads. All you have to do is sit back, and read further.
Ways you can get more qualified leads
Below are some of the best ways you can get more qualified leads on your website:
Make your site mobile-friendly and responsive
Presently, a large percentage of the total population of web users make use of their mobile phones to carry out their activities online. In other words, the various search engines will make use of the mobile version of the website as the prime foundation to achieve the site index, instead of utilising the desktop version.
Looking critically at this, it implies that it is essential that your website is mobile friendly, or better still responsive. If your site is responsive, it can automatically fit into any screen size.
The main cause for having a responsive website in the qualified lead generation is because some people may not like to stay on your website if the pages do not display well on their screen. Also, it can be difficult for them to locate the sign-up button for the newsletter, or they just find the web page frustrating if they have to move the page up and down to view the full content on the page.
A benefit of having a responsive website is that your site will only have a single version that can display on any device and any screen size. As mobile devices will still be in use for a long period, you should think of making your website responsive if you want more qualified leads.
Click here to know 10 quick tips about lead nurturing system.
Carry out an SEO review of the website
Surely, carrying out an SEO review of your website consumes a lot of time. Nonetheless, it is very crucial that you do it to make your site more efficient. SEO review means merely that you scroll through your web pages, and optimise them to make sure that they will be among the most ranked pages on the search engines. You will desire different keywords alongside various mid-ranking, and high-ranking keywords to achieve the best outcome possible.
Because SEO review can be quite complicated, you can decide to outsource it to an agency. Except one of your staffs is an SEO pro. However, if you just require an off-the-cuff SEO, you can make use of Google’s keyword planner tool.
Utilize an unrestricted lead generation tool
Irrespective of the scale at which you run your business, either small or large, you can find various free tools that you can make use of to generate leads. Examples of such tools are Sumo, and Hubspot marketing free. With these devices, you can get more emails via the creation of the landing page, stress-free email sign up pop-ups, etc. Also, these tools do not involve any risk or budget.
Develop directed landing pages
Maybe you have heard it before that human being now has a shorter average attention span. If you want to get more qualified leads, you should think of creating a targeted landing page. Optimonk’s research has shown that get more qualified leads when you develop right landing pages.
Integrate client recommendations alongside pictures
One of the ways of getting more qualified leads is incorporating your client testimonials. It will help you to build trust and get more qualified leads. You should select testimonials that contain some details that can convince more leads. You do not want your prospects to start deliberating if the necessary positive testimonials are true or not. You can add pictures and videos with the permission of the clients to make the testimonies more convincing.
Click here to know Marketing qualified leads: Why is it important?
Focus on inbound
Inbound marketing helps you to pull more target audience, generate qualified leads, and also convert the leads to customers. And the major thing you need to focus on is the creation and delivery of valuable content your prospects are interested in reading. You want to provide them with contents that are compelling, and engaging and also educative. With this, you can easily generate more qualified leads.
Put a loyalty program in place
Sometimes, you can get feedbacks as referrals as your customers will not refer their friends, families, and colleagues if your services were not significant. Putting a loyalty program in place is a strategic means of using your loyal customers to get more prospects. And continuously relating to your loyal clients via a supporter marketing program will help you grow your relationships with your customers and also build your brand. The moment your customers know that you value them, and they relate well to your company, they can deliver high-quality referrals.
Conclusion
Every business owner aims at generating more qualified leads for their businesses. Above are seven ways by which you can efficiently generate qualified leads. Good Luck!