How to achieve a strong company branding
The most vital asset of a company is a familiar brand that the enterprise owns. Research shows that customers have confidence and purchase goods from a brand name that they are familiar with.
Branding is essential to small business as it is important to the corporate business owner. At times most corporate brand even tries to look small in other to get acknowledged by customers who prefer supporting independent brands.
What is branding?
Branding is the way of defining your business to the outside world, your team and the external audiences. It embodies the core of the firm and its values. In other, for you to stand out among competitor and capture customer attraction you need to create a strong business brand. Below are the processes you need to follow in creating a strong brand for your company
Determine your target audience
The most important part of building a strong brand is to identify the target audience you will be focusing on. You can’t satisfy everyone, so you need to be specific in what you want. Figure out the detail and the lifestyle of the people you are building your brand for. For example, are you focusing on a food outlet or your target audience is a college student. You are the pilot of this mission, so meet up with the particular needs of your audience
Craft a clear branding statement
Knowing the value of your business is the only way you can create the brand your customer will trust. The branding statement you create will give a clear definition of the purpose of existing. This report will also inform others about all another aspect of your brand building. Create a clear expression of the most passionate part of your business. This expression includes everything from your logo to the tagline, message and the kind of personality you will reflect the mission.
Know about another brand in your niche
There is no need for you to copy what other big brands are doing in your niche. All you need to do is to know what they do well and their weakness. The goal is to show your customer different thing and get them to your side over others. These are the things you should be looking for in researching other brands
- Are they consistent with their message and visual identity?
- What is the quality of the product they are offering?
- Did they have customer reviews backing them up
With all this in check, you will be able to figure out what your competitor are really up to and how you can raise your game above them.
State the qualities and the benefit your brand offers
There will always be a brand that has bigger and more resources than you. But outlining and focusing on what makes your brand unique is the best thing you can do. With this, you will be more authentic and transparent to the public thereby increasing productivity. Assumed that you know your audience and make them choose your product with the kind of service you offer. Think differently and customers will get attracted to your brand.
Create a perfect brand logo and tagline
The logo is basic and primitive but believe me; it is important in brand building. Tagline and Logo are important because they are the only thing that shows the existence of your business. The will show in everything about your business. This tools will become your calling card as well as visual recognitions to the public. This label is what keeps the audience to remember your promise when they buy your product. Don't take this simple; be willing and ready to create something exceptional to the eye.
Shape your brand voice
The voice you develop for your brand should be based on your business function, target audience and the niche you are operating on. Your voice will also reflect how you interact with your customers and how they respond back to you. Your business voice should be of this listed quality:
- Proficient
- Welcoming
- Service-oriented
- Promotional
- Chatty
- Enlightening and the likes
- Ensure you operate with a view that aligns with what your target audience wants.
Make up your brand message
In brand building your brand message is another thing that needs very significant. State compactly to your customer what you really offer. At this point use the business voice you choose in spreading your message. Ensure that your message is associated with your brand. This message can be in two or three sentences. Your brand message goes beyond your logo so take it as important because it states clearly what you are and why people should care to buy your product. Another thing you should be careful at when writing your message is to address why the product is important to your customers and not what your product can do.
Make your brand personality glows
Customers are not a robot; they don't want the same product in a different sachet. What they want is an experience and product that are customized to their needs. In building your brands to the peak make sure you are consistent with your brand personality across all point. This character might include a conventional voice when communicating, sharing the behind the scenes content of what you offer, and telling story about your experiences.
Fuse your brand to every aspect of your business
Brand building is a continuous process, and it never stops. Your brand should be noticeable by your customer in everything they see about your business. When a client comes visiting you your name should be visible in the surrounding area and should be reflected in your personal interaction. Things like your stamp, business card, packaging, and advertisement should carry the logo of your brand. Make sure your brand logo, voice, and message are integrated into the content and the design of your website. Let your social media pages sound your voice and your profile pages branded to your business.
Be your brand advocate
Once you can build your brand to a considerable extent make sure you and your employee are the supporters of it. You have to know that no one no your brand then you, so it is up to you to spread the world. When hiring your employee to ensure that there believe, mission, vision, and values align with your brand. Also, remember to give your customers a voice by enabling them to post reviews and share some of your content.
Bottom line
A solid brand building can transform your business from its current position to higher level. Build your brand with the above-listed point, and gain more productivity because your customers will have more confidence in your product and offer than never before.
Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.
Subscribe Here!
Posts by Tag
- business (62)
- website (61)
- Inbound Marketing (48)
- SEO (45)
- hubspot (28)
- social media (25)
- Web Design (23)
- search engine optimization (19)
- wordpress (19)
- marketing (18)
- Web development (15)
- marketing strategy (15)
- small business (13)
- lead generation (12)
- Strategy (11)
- rankings (11)
- digital marketing (10)
- CMS (8)
- content marketing (8)
- conversion rate (8)
- email marketing (8)
- hubspot marketing (8)
- marketing automation (8)
- website ranking (8)
- Blogging (7)
- Hubspot Agency (7)
- Responsiveness (7)
- SEO Rankings (7)
- Target audience (7)
- local seo (7)
- theme (7)
- Conversion rate optimization (6)
- Customer (6)
- User-Friendly (6)
- call-to-action (6)
- hubspot development (6)
- responsive website (6)
- social media management (6)
- #marketingagency (5)
- Inbound Mеthоdоlоgу (5)
- ROI (5)
- Technical SEO (5)
- business plan (5)
- digitаl mаrkеting (5)
- ecommerce (5)
- keywords (5)
- lead nurturing (5)
- marketing campaign (5)
- responsive web design (5)
- search engine ranking (5)
- social media marketing (5)
- web pages (5)
- website architecture (5)
- website design (5)
- wordpress web development (5)
- CRM (4)
- Campaigns (4)
- SEO Strategy (4)
- SEO analysis (4)
- content (4)
- conversion rates (4)
- development (4)
- google analytics (4)
- internetmarketing (4)
- leads (4)
- navigation (4)
- online business (4)
- online presence (4)
- qualified leads (4)
- search engines (4)
- webdesign (4)
- wordpress themes (4)
- #CMSplatform (3)
- Hubspot CRM (3)
- Hubspot development agency (3)
- Outsourcing (3)
- Project management (3)
- SEO optimization (3)
- User Experience (3)
- blog (3)
- blog content (3)
- branding (3)
- digital channels (3)
- e-commerce (3)
- email (3)
- email campaigns (3)
- hubspot partner agency India (3)
- inbound leads (3)
- marketing funnel (3)
- off page seo (3)
- on page seo (3)
- online marketing (3)
- positive ROI (3)
- responsive webdesign (3)
- seo campaigns (3)
- services (3)
- social media strategy (3)
- web developers (3)
- website marketing (3)
- website navigation (3)
- website optimized (3)
- website speed (3)
- website traffic (3)
- Agency (2)
- CDN (2)
- Content optimization system (2)
- GDD (2)
- Hiring (2)
- Hubspot CMS (2)
- Hubspot COS (2)
- Hubspot onbording (2)
- Inbound Marketing and Traditional Marketing (2)
- Marketing challenge (2)
- Marketing qualified leads (2)
- Optimize (2)
- Plugins (2)
- Quality content (2)
- SEO functionality (2)
- SERP (2)
- Startup (2)
- advertising (2)
- attract more traffic (2)
- best content marketing tools (2)
- best practices (2)
- brand awareness (2)
- brand logo (2)
- brands (2)
- business needs inbound marketing (2)
- buyer persona (2)
- campaign strategy (2)
- competitors (2)
- content creation (2)
- content marketing tools (2)
- content schedule (2)
- content strategy (2)
- cta (2)
- customer relationships (2)
- customers (2)
- design (2)
- digital marketing strategy (2)
- email tracking (2)
- generate leads (2)
- growth driven design (2)
- higher conversion rate (2)
- homepage (2)
- homepage design (2)
- hubspot 2019 (2)
- hubspotagency (2)
- hubspotcrm (2)
- hubspotwebsitedevelopment (2)
- images (2)
- infographics (2)
- integration (2)
- interactive (2)
- landing pages (2)
- lead conversion (2)
- lead nurturing emails (2)
- lead nurturing strategy (2)
- loading speed (2)
- marketing tool (2)
- marketing tools (2)
- mobile friendly (2)
- mobile website (2)
- on page (2)
- optimization (2)
- planning (2)
- qualified lead generation (2)
- redesign (2)
- sales (2)
- sales conversions (2)
- screen size (2)
- search engine results page (2)
- security (2)
- social interaction (2)
- target customer (2)
- target customers (2)
- typography (2)
- web development agency (2)
- web hosting (2)
- webpage optimization (2)
- website performance (2)
- website visits (2)
- wordpress developer (2)
- wordpress responsive website (2)
- A/B testing (1)
- About Us (1)
- Act-on (1)
- AeroLeads (1)
- Blog Editorial Calender (1)
- Blog Types (1)
- Blog Writing (1)
- Blog length (1)
- Blogging Guide (1)
- Browser caching (1)
- Compression (1)
- Content Delivery Network (1)
- Content creator (1)
- Creative Content (1)
- Credibility (1)
- Cybersecurity (1)
- Development Work (1)
- Effective way of lead conversion (1)
- FAQ (1)
- Graphic Design (1)
- H1 tag (1)
- HubSpot Integration Developer (1)
- Inbound links (1)
- Inbound marketing team (1)
- Infusion Soft (1)
- Internet (1)
- Launchpad website (1)
- Lead and contact management (1)
- Live streaming (1)
- Marketo (1)
- Mobile first design (1)
- Outbound Marketing (1)
- Page visit (1)
- Pandadoc (1)
- Pay-Per-Click (1)
- Positive Result (1)
- Products (1)
- Pros and Cons (1)
- Pros and Cons of using flat design (1)
- Rеѕроnѕivе Dеѕign (1)
- SEO package (1)
- Smart CTAs (1)
- Smart marketing (1)
- Social media shares (1)
- Topics (1)
- Transparency (1)
- Typography rules (1)
- UI (1)
- URL (1)
- UX (1)
- UX design (1)
- Unbounce (1)
- VOICE SEARCH (1)
- Vertical stack Navigations (1)
- Zoho (1)
- advertising cost (1)
- advertising strategies (1)
- advertisment (1)
- aesthetics value (1)
- analytics (1)
- analyze (1)
- art of typography (1)
- average blog length (1)
- aweber (1)
- bangalore (1)
- better experience (1)
- blog metrics (1)
- blog post (1)
- bloggers (1)
- blogging tips (1)
- blogs (1)
- brand advocate (1)
- brand building (1)
- brand message (1)
- brand name (1)
- brand voice (1)
- branding statement (1)
- brochure website (1)
- business app (1)
- business award (1)
- business blog (1)
- business life (1)
- button (1)
- button color (1)
- button shape (1)
- button text (1)
- card style navigations (1)
- checklist (1)
- click-to-call (1)
- colors (1)
- column style layout (1)
- company (1)
- company branding (1)
- competencies (1)
- competitor (1)
- complelling headline (1)
- confirmation page (1)
- contact information (1)
- content management system (1)
- content plan (1)
- content production (1)
- content promotion (1)
- content strategies (1)
- convert visitors (1)
- corporate brand (1)
- customer satisfaction (1)
- customized websites (1)
- desktop computer (1)
- developers (1)
- development agency (1)
- development team (1)
- digital analytics (1)
- digital marketing plan (1)
- digitаl рlаtfоrmѕ (1)
- drive traffic (1)
- drive traffic to your website (1)
- drumup (1)
- dynamic (1)
- e-commerce sites (1)
- easiest CMS (1)
- effective lead nurturing (1)
- effective lead nurturing strategy (1)
- effective website (1)
- efficient sale strategies (1)
- email campaign (1)
- email layout (1)
- email subject line (1)
- email template (1)
- encrypt (1)
- essential components (1)
- exceptional website (1)
- fast website (1)
- features (1)
- flat design (1)
- font size (1)
- font type (1)
- fonts (1)
- full screen Navigation (1)
- geo tag (1)
- geographical limitations (1)
- google crawler (1)
- google my business (1)
- google review (1)
- graphic (1)
- greater revenue (1)
- greater sales (1)
- growth (1)
- hamburger icon (1)
- happiest customer impact award (1)
- higher rankings (1)
- horizontal style (1)
- hubspot 2018 (1)
- hubspot life (1)
- hubspot partner (1)
- impact award (1)
- importance of local seo for your business (1)
- impression (1)
- inboundsys (1)
- increased visibilty (1)
- independent brand (1)
- landing page (1)
- layout (1)
- lead (1)
- lead agency (1)
- lead management (1)
- lead nurturing system (1)
- leadsquared (1)
- live chat (1)
- local ranking (1)
- long blog post (1)
- long tail keyword (1)
- loyal customers (1)
- mailchimp (1)
- marketers (1)
- marketing budget (1)
- marketing channel (1)
- marketing goals (1)
- marketing investments (1)
- marketing optimization software (1)
- marketing success (1)
- marketing team (1)
- marketing transformation (1)
- mega menus (1)
- meta description (1)
- migration process (1)
- mobile devices (1)
- mobile optimization (1)
- mobile websites (1)
- more sales (1)
- more traffic (1)
- moz (1)
- navigation bar (1)
- navigation system (1)
- nonresponsive website (1)
- online audience (1)
- online purchase (1)
- online services (1)
- open source technology (1)
- operating system (1)
- page content (1)
- page speed (1)
- page title (1)
- partnership (1)
- pixel tracking (1)
- professional blogging (1)
- promotions (1)
- psychology (1)
- publication date (1)
- quality leads (1)
- remote team (1)
- remote team for your web development needs (1)
- response time (1)
- responsive (1)
- responsive layouts (1)
- return on investment (1)
- revenue (1)
- rules of typography (1)
- sales copy (1)
- sales hub features (1)
- sales pipeline (1)
- sales qualified leads (1)
- search engine (1)
- search results (1)
- seo outcomes (1)
- seo techniques (1)
- serps (1)
- shorter blog post (1)
- single URL (1)
- single page site (1)
- site maintenance (1)
- site navigation (1)
- site visitors (1)
- slide out navigation (1)
- slow performance of the website (1)
- smart content (1)
- social content (1)
- social informing services (1)
- social media presence (1)
- social media site (1)
- social media websites (1)
- social networking (1)
- social offering (1)
- social video sharing (1)
- static design (1)
- success story (1)
- taget audience (1)
- target audiences (1)
- testimonials (1)
- tracking pixel code (1)
- traditional marketing (1)
- traditional web design (1)
- trends (1)
- user interface (1)
- user-friendliness (1)
- userinterface (1)
- vertical navigation (1)
- visibility (1)
- web designers (1)
- web host (1)
- web hosting services (1)
- web management software (1)
- web presence (1)
- web-hosting services that you can consider (1)
- webpage (1)
- website layout (1)
- website strategies (1)
- website traffic ensure quality leads (1)
- word press (1)
- zendesk chat (1)
- оutbоund strategies (1)
- соntеnt mаrkеting (1)
Comments Form