Having a website for a business is a very reliable tool when it comes to showing the products and services which are being rendered by an organization. That does not only have limitations to both a local and an International business/setup. While there are some challenges faced when it comes to setting up the website to boost the sales and profits to be made. In solving this mystery, some fundamental key features which contain the necessary elements local business websites should have are as follows.
The Header
Domain: This defines the landing page address and the site name, this is mostly known as the domain name which comes in different formats. Most local websites are advised to make use of the CC TLD domain since it is a local site, and the users are mostly within the range of the country. A perfect example of this local domain is the country code top-level domain name. It is also known to be the primary definer of the location where the website and the organizations are located, mostly defined by the suffix which the domain address ends with.
Contact Number: This is the contact information and address of which one could directly make contact to when needed. The contact number may be in the form of the setup phone number or address box.
The Branding: This is a very important aspect of the header; it can be said to the logo or trademark of the business. This is mostly located below the domain address. It consists of the basic service rendered by the organization as the logo defines what is done in the setup. The logo must not be too flashy, as it depends on the kind of services rendered.
Main Menu
This consist of the different parts of the web address which directly links to the basic places one could easily access. It can be said to be the look out of many visitors who try to know more about what are the general services offered. This area consists of some very good example which includes the home assess key, the contact assesses keys and some other key options.
Basic Headlines
This is the broad heading which comes directly up on the screen below the site main menu, this consist of tag line which is mostly one of the eye catching tags. This helps in making visitors know more about recent development being made.
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Sub-Headlines
This contains more details of the headline written above, it is a cluster of text with some images as more information. This could also be in a detailed format, which the information’s of the sub-heading is written below it. A banner image could be added for a more detailed information.
Detailed Service Information
This mostly is always located in the last section of the web page, which defines all the products and services rendered. Mostly sites visitors look out for this place on the webpage; this section could be added with some photos for easy explanation of what is done in the setup. As most people prefer to read and understand photos easily than notes.
Quotation form
This is short slip which mostly contains an area where you can easily put in your names and contact emails, with a section for visitors to put in their request and get the full quotation in the form of a message as about their request. It is sent forward to the business admin after visitors have pushed the get a quote button. Visitors are sent messages through the inputted mail in the quotation form filled.
Services body
This is also known as the content quality which defines the length and the quality of the services offered by the company. This tells you more about the level of satisfaction and some of the basic things you are likely to get from the product/ services you are looking forward to getting from the company. Some include the materials used in producing of the company’s goods and services, as most visitors can tell the kind of satisfaction derived from a particular material used.
Feedback and past evidence
This section is very important as most visitors would like to see the feedback from clients who have once gotten your services and products. It tells more about what to expect in the services and works rendered, visitors can easily tell if the products are genuine or the other way. Another key evidence to proof has a social evidence to prove the level of satisfaction your clients derive from your products and services; this could be achieved through the social reviews of your company’s products. Also, this creates an avenue for you to improve on your products standards as your clients tell you what more they are expecting from your services and products.
Newsletter registration
As most visitors and clients who like to get recent updates and news from your company, this which may include a few registrations of visitors and clients. Most visitors get updated by this newsletter; this may include free promo codes and a new change in the price of a product/ services rendered by your company. Most newsletters are registered for by using the client’s/ visitor’s email, although some company’s, still deliver the newsletter to various clients and visitors home (home delivery).
Services page
This page is basically for the different products and services which are rendered by the company. It is known as a detailed page for showcasing the new designs and the existing products with a well-detailed feature of each component and its various specifications. Links to other pages may also be embedded in this page for a more detailed information.
Location of the company
That is an URL/ web address with a detailed location code for easy accessing; it can also include some of the locations and address of the various branches your company. Clients and visitors will have direct access to check into one which closer to them.
There are many other categories/ modules can be added, but it principally depends on the services or products you deliver. Each website is unique in its way and has to be molded very thoughtfully. Please get in touch with us if you have any website needs.
Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys. He has over 22 years of experience working for various multinational IT products and services companies in India and abroad. He was a significant member and worked as a user interface architect, designing the user interface for many web applications and products. In addition to running Inboundsys, he is an advisory board member in various other design studios and digital marketing agencies. He is a passionate blogger who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.