7 reasons your business needs inbound marketing
Inbound marketing is a form of marketing strategy that focuses on driving traffic to your website. The traffic is driven to your site by creating content your target audience finds interesting. To be realistic, interrupting someone with your message on a poster or ad campaigns do not work anymore. People today like to find information about product and brand through their research on the internet. Inbound marketing, unlike any other marketing, focuses on the behavior of these consumer and buyers thereby creating content they will love to see. Instead of making our billboard bigger, let's optimize and apply smart marketing strategy.
Listed below are the seven reasons why your business needs inbound marketing
1. Provides warm leads
You can verify from any salesman about what they prefer between warm lead and a cold one, without any doubt most if not all will prefer a warm lead. The more the information a sales personality can get on a lead, the more liable they will be open to sales. Inbound marketing collect information about different leads so that your sales squad can spend more time talking to individuals who already have interest rather than those with no attachment to your product.
2. Turning your customers to ambassador
Among the most important things business owner laid emphasis on is that most of their business arises from mouth to mouth advertising. Because of this most business owner capitalizes on it. Mouth to mouth advertising is what happens when a customer gets satisfied and begins to tell her friend, family, and co-worker about his or her experience. This advertisement only happens when you make your customers feels like they are the most important thing by giving them opportunities and ways to interact with your brand. Inbound marketing core will help in converting strangers into your brand ambassador thereby giving your customer an incredible experience. With this in set, they will have no choice than to tell their friends
3. Traditional marketing is not effective
The different between traditional marketing method and inbound marketing is like day and night. Traditional marketing focuses on making the loudest noise to people without any specific target customers; the hope is that with this interested people will hear your voice. Inbound marketing takes an entirely different approach; it focuses on creating content in a location where people are looking for the answer in which internet is the major viable place. When people come online and see your content, they will be drag in, and such traffic can now be converted into sales.
4. Understanding your customers
The most important thing in inbound marketing campaigns is defining your buyers’ personas. This method is different from targeting the market information you may have already have the idea off. A buyer persona is like a fictional profile of your target audience, and it helps in knowing their lifestyle, goals, and motivations. This persona provides you more than demographic information. This information is paramount to you because it gives you the idea why someone will want purchase your product and where they would search for the information.
5. More traffic to your website
The primary reason why you will want to invest in inbound marketing is to create content that your target audience will find interesting and directing them to your site and product. There are thousands of content on the internet for the consumer to find, but not all the content on the web are useful because the content is not created equal. According to research conducted by Retailers today, it shows that more than 60% of consumer will first search on any search engine before they visit a website for a particular product. Based on this fact SEO is crucial. Focused on things people are typing into search engines and you will attract more customers than imagining an irresistible sales tactics. You can chip in inbound marketing by blogging about topics that your buyers will be interested in at different state of their journey
6. Harmony between marketing teams
When you are operating outbound marketing, you might experience differences between your marketing department because they will likely work in contrast with each other. Most times they swore rivals. With this in operation, you might find it difficult to have a positive ROI. Inbound marketing, on the other hand, is structured in such a way that all the sales marketers do much better when they are aligned. Marketing work day and night to identify leads with a high chance of converting, then sale then gives out the criteria that are needed for sales qualified leads. This method will not only saves a lot of time but also creates a rapport between both teams.
7. Marketing automation
Marketing automation is the most important in inbound marketing. This might sound a little bit contradictory with what we have been discussing about inbound marketing as a target and personalized form of marketing. But automation is needed in inbound marketing too; it reduces the amount of task you need to do manually. It helps you in doing what you won’t do before like data collection and the likes. Apart from all of this, the automation software will reduce your admin work and also help you in tracking different facet of your inbound marketing strategy.
In conclusion, inbound marketing is good marketing strategy you need to invest on. It will increase you ROI and get you to the top of your business. If you are a new entrant in the business world it would be advisable for you to start with inbound marketing strategy because it will help you in stabilizing your business. After reading this, try it out and see your business growing to its full extent.
Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys, India's No.1 Hubspot partner agency, and an IT services company. Before starting Inboundsys, Thiru has had 12 years of experience working for various multinational IT products and services companies in India and abroad. He has been a significant member and worked as a user interface architect in designing the user interface for many web applications and products. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. He is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.
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