10 lead generation tools everyone should be using

What is Lead Generation?

Lead generation is a marketing term that is used to make a prospective customer create an interest in a product or service. The process is a very easy one. Here, the seller pays a lead agency that will develop a website on which they can promote your service. They could also partner with various websites to promote your service to the potential buyers. So when the customer's interest in the product is being confirmed, they will be required to fill an online quote request form. The information provided is then matched with the appropriate seller or provider of that service. The leads are then emailed to the provider with the full contact details and purchasing requirements of the potential buyer.

It can be a useful marketing tool for your business as it works for just about any type of business. However, you need to figure out the best lead generation tools that can help you market your service and take you to the top of your industry. In this article, we will be taking you through some tools that the lead generation industry should be using. So without further ado, let's introduce you to five of these tools.

HubSpot

HubSpot is an inbound marketing and sales platform and can help your company convert leads and close more sales. When you send out emails to qualified leads, this tool will help you make the decision of when to follow up. This is because HubSpot will notify you when a prospective customer opens or clicks on your mail. Knowing when someone views your mail or link is invaluable information. The real-time alert can help you take immediate action on sealing the deal probably with a quick call to the consumer. This tool tracks all leads on your website, email, and social media so you can monitor them.

Also with HubSpot’s email solution, you can create custom library templates which you can use at any point in time. HubSpot gives you a unique booking link that allows your prospects to schedule a call or meeting with you with ease. This feature lets you manage your time better.

Click here to know about Marketing qualified leads: Why is it important?

Act-On

Act-on is another tool that you ought to lay your hands upon. This tool combines personalized email feature, lead scoring, and funnel together. It is an all in one tool that will keep your team on track and help them in selling to the right lead at the right moment. Most features incorporated in Act-on are automated, so you and your team can spend more time in converting your leads to sales. With this tool, all you need to do is to use the segmenting features to build your contact list and find the ideal mix. Act-on provides a pretty much functionality that all lead generation tools should have, and this includes SEO functionality, lead management to email, advanced reporting, event marketing, A/B testing and much more.

Marketo

Even from the name you can guess that it will help you market your product or services. Marketo is another tool that will market your business more than imagined. This tool is equipped with a wide database of educational tools that will help you in erecting your lead nurturing strategy. With Marketo, you will be able to receive an automated email with notification for you to follow up on customers based on their interaction on your website. Check out this lead nurturing tool today and experience a general increase in your lead. You can then turn these leads into sales and move up the chain in your industry.

Infusionsoft

Infusionsoft offers one of the close related features as Hubspot. This tool is designed to provide a full marketing solution for you. This solution includes email marketing, lead management, and CRM. Infusionsoft is a platform you might want to try because the contact managing system and sales solution of this tool are more robust compared to other lead nurturing platform.

This tool is also provided with e-commerce module so that your business can set up managing inventory fulfillment, digital storefronts, and billing. This makes it a perfect opportunity to demand B2C brand

Unbounce

This tool makes this list because it is equipped with a broad library of beautifying templates that are already created to convert leads. If your goal is a classic lead generation, product launches, resource download then you don't have to worry again with this tool. All the templates are responsive so working with any platform becomes easy. With unbounce as your choice, A/B test and contact optimization becomes handy. One of the unique features of these tools is that it can integrate into your existing platform.

Leadsquared

If you want your lead nurturing to get squared up, then you need to test this tool out. Leadsquared combines marketing automation with inbuilt CRM for lead nurturing. This will prevent you from wasting time on cold and dead leads. This tool uses historical data and lead behavior to understand the probability of conversion. This amazing tool lets your marketing team focus on warm lead while marketing automation care for your prospect.

AWeber

If you are in need of email nurturing and an auto-responder tool, then AWeber is your best bet. This tool can connect flawlessly with your device and other apps. That is why it is ideal for lead nurturing. This tool does not have many features like other outlined in this article. However, it is perfect for small business because it quickly connects with your leads while app connection does the list coalition. If you are using this app already stay tuned because AWeber will soon release a new feature that goes beyond auto responding.

DrumUp

DrumUp is a content curation app that helps you draw the attention of prospective customers by consistently giving you the right content to post. It helps you find the latest content related to your industry based on keywords that you set. You can then share those contents on your page. Consistently posting latest development and trending content in your industry can help make you an informative brand and help generate more leads. The app’s content library helps you keep a strong reserve of content for future use. Also, the app’s analytics can also help you determine the best content and optimize your social pages.

DrumUp’semployee advocacy platform helps you connect all your employees to a general company stream. On this platform, you can make known your marketing messages to them all at once. They can also share it by placing it on their profiles. This further increases your company’s visibility thereby giving you the opportunity to generate more leads. The number of shares and other activities is tracked and recorded so as to motivate participating advocate and make it easy to measure and optimize your success.

AeroLeads

AeroLeads is one of the powerful tools that should be embraced by every industry. This tool surveys the internet to find a lead that suits your requirements. It has a Chrome plug-in that makes it easy to use. It allows you to search and add details of your prospective customers to a lead management page. They can also be integrated with other leads management tools that include HubSpot. All you have to do is to provide them with information about your industry, job title and the area you are targeting. They then give you the details of the leads with name, email, company name, address, and designation. AeroLeads has promised verified prospects within 48 hours. This is a very minimal time to generate quality leads, and it can help you reach your prospective customers in a short period.

Zoho

A large number of people always expect an immediate response to their complaint made on social pages. And when they don't get an instant reply, your customer can become a customer to your competitor. But you can’t rule out slip ups. You might have missed someone's comments or complaint. That is why Zoho has brought up an excellent idea to attend to customer’s complaint. With Zoho, you can have all your conversations from multiple channels on one platform to make it easier to respond when someone contacts you.

This app also has an automated workflow feature that allows you to optimize your team’s effort through the sale cycle. It helps you monitor your staff’s efficiency and productivity. It also gives you an overview of your lead and helps you manage your time

Bottom line

It is not all about finding the right leads; you have to be able to follow up and connect with them at the right time. And these ten tools above can help you maximize lead generation and take you to the top of your industry. Get smart and start your lead nurturing with much ease.