6 Effective SEO Techniques to Drive Organic Traffic in 2019
Millions of people are currently on Google search to find answers to their questions/curiosity, gain more knowledge on products/services, and for knowledge purposes. Taking advantage of this opportunity for learning more content exposure is wise. If you wish to boost your organic search result traffic, then you are required to use some of the most excellent and effective SEO techniques remarkably. Google recommendations for top search results are one way to achieve this which can only be done in the best way through effective SEO techniques.
In this post, we are diving into the details of improving your web page ranking by breaking down the top SEO techniques that can help you skyrocket your rankings and increase your number of visitors from organic search. Here are the six effective SEO techniques that can help you drive organic traffic to your website this 2019:
1. Create a mobile friendly website
Statistics have shown that more and more people are currently making use of their mobile devices for search purposes. This invariably means that to achieve the best SEO outcomes, it is best that your site is mobile-friendly. This can be carried out by customising your website to have it optimised so it can get higher SEO rankings. Search engines like Google and Mozilla Firefox often prioritise mobile-friendly websites, so it is advisable that you customise your site to be mobile friendly.
2. Update Old Blog posts
Updating and republishing old blog posts is one of the most effective search engine optimisation techniques to make use of while trying to draw traffic to a website. So if you have a post on your website that is targeting a particular keyword, directly improve the existing article by adding more fresh content to it. This can be done quickly with the use of the Cognitive SEO's content tool. Immediately you search for the word you need to target, add your title and content and hit optimise. This tool also provides you with a bunch of relevant keywords and topic you can add to your article to further increase your page rank.
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3. Write a minimum of 2000 words
Backlinko studies show that the average word count for first page results was 1890 words. This means that you have to write up to 2000 words to further increase your SEO ranking opportunity. However, this does not justify great meaningless content instead ensure that you cover the topic in a significant amount of detail to make sure that it comes out extremely valuable to your audience. Your content must be rich and full of quality information that will benefit the reader and raise their enthusiasm. So far it's relevant to a specific audience; it is valuable to Google.
4. Carry out an SEO audit on your Website
A review helps with the identification of weak links on your website and assists you in discovering how and why you are unable to get as much traffic as you would expect. This may sound stressful and time-consuming, but it helps you pick point areas that have been overlooked when creating your website. From the results of the audit, you can gauge how you will go about improving the performance of your website.
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5. Optimise your content for RankBrain
This particular SEO technique is often ignored but is highly effective. RankBrain is merely an artificial intelligence system that helps in analysing the search results that Google often misinterprets. It also helps in connecting the reader with related relevant results which pull in traffic to your website one way or the other.
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6. Build your Social Media Presence
Social media marketing is a viral SEO technique that helps to boost website ranking. Although you might probably use only one or maybe two of them, however, it's a good idea to secure as many as possible. A careful examination of the statistics and trends of social media websites shows that you can get an idea of how its users increase each year. As a result of this, a strong social media presence for a brand will not only improve its website rankings but also promote brand awareness by enabling the brand interacts with its audience quickly. Also note that for the links on your social media profiles to be useful, you'll need a large number of shares, tweets, pins, likes depending on the platform.
On a final note, we are all aware that Google updating its algorithm has rendered useless numerous tricks and tactics that used to be effective in previous years and are no longer relevant today. Thus, the need for SEO techniques is on the rise, and the opportunity to get high traffic online has increased. Ranking high takes both effort and time, but we are sure that with the techniques mentioned above, it will be quite easy to implement those techniques and achieve some great results.
Thirumalesh Prasad C G (Thiru) is an entrepreneur, Founder, and CEO of Inboundsys. He has over 22 years of experience working for various multinational IT products and services companies in India and abroad. He was a significant member and worked as a user interface architect, designing the user interface for many web applications and products. In addition to running Inboundsys, he is an advisory board member in various other design studios and digital marketing agencies. He is a passionate blogger who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation.