The whole essence of inbound marketing is to attract customers through informative contents adding value to your customers buying journey. This inbound strategy puts all your contents in front of the right individual leading to more closed deals.
Here is some valuable information to show you how to get started with an inbound marketing strategy for a small business.
Identify Your Audience
When implementing inbound marketing strategy, one of the first things to consider is the audience you want to focus on. No matter how effective a marketing strategy is, it will not deliver any result unless it is targeted at the right audience. It is essential to take time to think about your business and those who invest in it. To maximise inbound marketing strategy, you need to get your contents in front of those who spend in your business.
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Buyer Personas
After you’ve targeted the right audience to promote your business through inbound marketing, you have to be more specific by breaking it down into specific profiles known as customer persona. A customer persona is a vague representation of your idea of a customer based on research and accumulation of data carried out by your existing customers. When you’re creating customer persona, you have come up with certain information like name, gender, age range, job title and so on. This information generated will help you to cater to your customer’s needs better.
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Develop a Content Strategy
After determining your target audience, your next move should be to develop a content strategy. Your contents should always be informative and targeted at the right audience as often as possible. Once you’ve decided on your blogging platform, you can proceed to publish contents without knowing any HTML code. The blogging platform enables any edit to immediately reflect on your website without requiring the services of your web developer.
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When you add a blog to your website, you make it more dynamic and allow prospects to consume the informative contents made available on your website. When you often publish contents on your site, it improves your ranking as it relates to search engine optimisation.
Build a Social Media Presence
It is essential for all businesses especially small ones to develop a social media presence to promote their business. The whole idea of inbound marketing is to attract prospects by continually providing them with informative contents in the right place and at the right time. What better way to this than the social media platform? Since blogging is a part of inbound marketing, you can promote your content through the social media tool.
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A lot of businesses underestimate the power of social media platforms. It plays a big role in increasing the reach of your website’s content. This is especially done when a user finds the post helpful and shares your post with new audiences. To give your web page more variety, you should include links to your website on your blog posts.
Website Optimization
Website optimisation is paramount for inbound marketing strategy. First, you need to research for keywords. When doing that, you must think like your customer to create relevant keywords that your small business can rank for. As a small business, stay away from sophisticated words and use words that amateurs would be searching for. For instance, if your business deals with gadget don’t use words like pre-owned phones instead use keywords like used phones. This will increase your likelihood of being discovered in search engines.
Offers
Promoting offers on your website is an effective way to get more visits to your site. Once you’ve decided on the offer you want to promote to your prospects be it an eBook or other downloadable materials; the next step is to create a Call To Action (CTA). The CTA is placed at the end of any blog and is linked to a landing page of any applicable blog. This CTA enables prospects to initiate the next steps in the buyer’s journey.
Thank You Pages
After the user has provided their information on the forms and submit, they are to be redirected to a thank you page. The message should appreciate the users for taking their time to fill the form you provided and a brief description of the offers they are to receive. An additional CTA button is also to be provided to enable the user to click and receive their offer.
Email Drips
After you have initiated CTAs and gotten some prospects information in the process, it will be a good idea to send emails that provide additional and relevant information about your business to them with additional attachment offers that they can have access to at any time. With this process completed, you’ll need to nurture these leads with informative and engaging contents that will build the prospects trust in you and your business and eventually become a customer. When sending emails to candidates, be careful not to overwhelm their inbox. Space it out and be authentic while doing it.
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Now that you know how to implement inbound marketing to your small business, it is left for you to practice it and see results. If these tips are appropriately followed and executed, your company should start booming in no time.